1. Understand what makes you unique special and different..
Brainstorm with your team; undertake a SWOT with your Senior Management Team; arrange meetings with your whole teams – you’ll be surprised at the input and feedback you can obtain. What process do you have for acting on feedback given from your customers to your staff? Do you have a process to obtain testimonials? What do you do with the results? Your customers will tell you how it is. If you get it wrong, take them out to lunch and learn what happened and then ensure your process is sound so that those errors aren’t repeated.