Typography 101: Everything a Beginner Should Know
An interesting and useful article by Brittany Leaning from HubSpot
“Like many of you, I am a trained marketer and a DIY designer. I read The Marketer’s Crash Course in Visual Content Creation and learned some essential PowerPoint and Photoshop tricks, but I really wanted to take my design skills to the next level. So I asked all my designer friends what my next step should be, and every single one said to take a course on typography.
So I decided to sign up for a typography course at the Massachusetts College of Art and Design. I figured I’d learn how to identify a good font from a bad one. What I didn’t realize was that starting out small and paying attention to the details makes all the difference in the world when you’re laying out an email, ebook, or image for social media.
Every little change you make to a word or a body of text can make a huge difference in the overall piece. The little details do matter.
In fact, one of the only college courses Steve Jobs took was on calligraphy and typography, which he believed played a critical role in the success of Apple. As he once said in his Stanford University commencement speech, “If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.” Can you imagine a world where Apple products didn’t have a focus on beautiful design? I certainly can’t.
So, what do you say? Are you ready to take your DIY design skills to the next level? Let’s get started.
Check out the rest of the article here