Categories
Business Growth LinkedIn Social Media

LinkedIn celebrates 200 million members on UK – neat infographic & nice thank you from Senior VP


and a nice ‘thank you’ from the senior VP.  When did you last thank your customers?
“””Hello,   Recently, LinkedIn reached a new milestone: 200 million members. But this isn’t just our achievement to celebrate — it’s also yours.
I want to personally thank you for being part of our community. Your journey is part of our journey, and we’re delighted and humbled when we hear stories of how our members are using LinkedIn to connect, learn, and find opportunity.
All of us come to work each day focused on our shared mission of connecting the world’s professionals to make them more productive and successful. We’re excited to show you what’s next.
With sincere thanks,
Deep Nishar – Senior Vice President, Products & User Experience”””

Categories
Advertising Armstrong Beech Marketing Expert / Ology Marketing Social Media

9 ways to screw up advocacy marketing

9 ways to screw up advocacy marketing

Great article by Brian Cavoli in Boston in ‘iMedia Connections’

“Every brand can benefit from strong consumer advocacy. Fewer consumers are relying on ads and media coverage to make their purchase decisions. They are increasingly turning to each other and to social media to share opinions and gather insight before making purchases, whether it’s a big ticket purchase or an innovative new laundry detergent (have you tried Tide Pods yet?).

The fact that shoppers trust personal recommendations more than brand messaging is nothing new. But did you realize that even as social technologies mature, our trust in word of mouth is skyrocketing? Nielsen’s latest trust in media report shows that in the last four years, our trust in recommendations from friends increased 20 percent and trust in online reviews is up 15 percent. At the same time, trust in TV, magazines, and newspapers are all down more than 20 percent. The funny thing is this — that’s where marketers spend much of their money. Go figure.”

9 ways to screw up advocacy marketing

Categories
Marketing Social Media

Social Media Training Workshop

Attended excellent social media half day training session.

Categories
Internet Marketing/Social Media Social Media

The Top 5 Corporate Twitter Disasters of 2012

The Top 5 Corporate Twitter Disasters of 2012

November 20, 2012

2012 has been the year big businesses finally took the big leap toward embracing social media. But it’s also produced some of the most disastrous tweets in corporate Twitter history.
Social media can be an important and inexpensive PR tool for companies, but when used improperly, it can bring about very negative consequences.
Here are 5 of the year’s biggest corporate Twitter blunders, and some thoughts on how the right technology and some basic training could’ve helped:
Readthe whole article with examples here from Ryan Holmes, CEO at HootSuite.  http://www.linkedin.com/today/post/article/20121120210129-2967511-the-top-5-corporate-twitter-disasters-of-2012
Categories
Armstrong Beech Marketing Social Media

Google+: The benefits for business

Posted by Neil Davey in Marketing & PR on Wed, 03/08/2011 – 10:00

 is reporting “insane demand” for its new Google+ social network. But what does the latest platform on the block mean for businesses? Neil Davey investigates. 

Google may have left many underwhelmed with its last two social initiatives, Wave and Buzz, but this track record did little to quell the excitement that heralded the launch of its new social network, Google+.

Categories
Armstrong Beech Marketing Social Media

Everyone Should Hire 'Social Media Experts'

Everyone Should Hire ‘Social Media Experts’

May 24th, 2011 – Posted by randfish to Management / Culture

I caught a post this week from Peter Shankman entitled “I Will Never Hire a Social Media Expert and Neither Should You.” It’s not the first of its kind, nor was it the best argued, but it struck a nerve and has made a number of waves around the web. Needless to say, as someone who employs multiple team members with a great deal of social media expertise, I strongly disagree with the substance and sentiment of the piece.

Here’s Peter’s argument in his own words:

Categories
Armstrong Beech Marketing Social Media

FeedFlare Overview and FAQ

All about FeedFlare 

feedflare logo - breath life into your contentFeedFlare allows publishers to easily build “interactivity” into the content they create, making it simple for subscribers to tag, email or share their content with others. Publishers can include a variety of services including a live display of the number of comments to each post, the ability to email the author directly and show the number of blogs that link to their item. Publishers can choose to include FeedFlare within the feed itself as well as on their blog or site.

Check out FeedFlare in our feed and on a few of our blogs.