and a nice ‘thank you’ from the senior VP. When did you last thank your customers?
“””Hello, Recently, LinkedIn reached a new milestone: 200 million members. But this isn’t just our achievement to celebrate — it’s also yours.
I want to personally thank you for being part of our community. Your journey is part of our journey, and we’re delighted and humbled when we hear stories of how our members are using LinkedIn to connect, learn, and find opportunity.
All of us come to work each day focused on our shared mission of connecting the world’s professionals to make them more productive and successful. We’re excited to show you what’s next.
With sincere thanks,
Deep Nishar – Senior Vice President, Products & User Experience”””
9 ways to screw up advocacy marketing
Great article by Brian Cavoli in Boston in ‘iMedia Connections’
“Every brand can benefit from strong consumer advocacy. Fewer consumers are relying on ads and media coverage to make their purchase decisions. They are increasingly turning to each other and to social media to share opinions and gather insight before making purchases, whether it’s a big ticket purchase or an innovative new laundry detergent (have you tried Tide Pods yet?).
The fact that shoppers trust personal recommendations more than brand messaging is nothing new. But did you realize that even as social technologies mature, our trust in word of mouth is skyrocketing? Nielsen’s latest trust in media report shows that in the last four years, our trust in recommendations from friends increased 20 percent and trust in online reviews is up 15 percent. At the same time, trust in TV, magazines, and newspapers are all down more than 20 percent. The funny thing is this — that’s where marketers spend much of their money. Go figure.”
Attended excellent social media half day training session.
The Top 5 Corporate Twitter Disasters of 2012
November 20, 2012
Here are 5 of the year’s biggest corporate Twitter blunders, and some thoughts on how the right technology and some basic training could’ve helped:
Readthe whole article with examples here from Ryan Holmes, CEO at HootSuite. http://www.linkedin.com/today/post/article/20121120210129-2967511-the-top-5-corporate-twitter-disasters-of-2012
Everyone Should Hire ‘Social Media Experts’
I caught a post this week from Peter Shankman entitled “I Will Never Hire a Social Media Expert and Neither Should You.” It’s not the first of its kind, nor was it the best argued, but it struck a nerve and has made a number of waves around the web. Needless to say, as someone who employs multiple team members with a great deal of social media expertise, I strongly disagree with the substance and sentiment of the piece.
Here’s Peter’s argument in his own words: