Everyone Should Hire ‘Social Media Experts’
May 24th, 2011 – Posted by randfish to Management / Culture
I caught a post this week from Peter Shankman entitled “I Will Never Hire a Social Media Expert and Neither Should You.” It’s not the first of its kind, nor was it the best argued, but it struck a nerve and has made a number of waves around the web. Needless to say, as someone who employs multiple team members with a great deal of social media expertise, I strongly disagree with the substance and sentiment of the piece.
Here’s Peter’s argument in his own words: