Categories
Armstrong Beech Marketing Copywriting Sales Sales/Selling

Five Deadly Sales Letter Mistakes

by Ernest W. Nicastro
To be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader, create a desire for your product or service and cause your prospect to take positive action.
An effective sales letter, not surprisingly, achieves the same objectives as an effective salesperson and just as there are certain mistakes a salesperson wants to be sure to avoid in the selling process, the same holds true for the writer of sales letters.