My newsletter 11th May 2012
As a professional you need to communicate your expertise. This includes giving talks, writing articles and holding seminars as well as using the hugely valuable forum on social media, whereby answering questions and participating in a discussion gives you a great platform to be seen and heard – giving (quality) information.
- People buy people – they always have and they always will; the key to building a customer base is to attract people to YOU. Use educational marketing to eliminate fear and distrust. Use coaching skills to develop your power of questioning.
- You need to position yourself as a leader – show that you are the expert and have the ‘ology’; those of us of a ‘certain age’ may remember those wonderful BT TV ads with Maureen Lipman?