Turning a customer with a complaint into one of your biggest fans:
The Wow Factor-have you got it?
Things do go wrong and most people are reasonable if a complaint is handled well. Handle it
really well and you have a fan for life.
When working in the mobile ‘phone industry, many things were out of our control and
sometimes things did go wrong but I never lost a customer because of it and instead they
always became my most loyal customers. Why? I told them how it was; what we were doing about it; kept in touch with them and eventually sorted it.
Tag: persistence
Buying the thing your project truly needs. Another great blog from Seth Godin
“In our commercial culture, it’s easy to buy just about anything—except the things you really need.
Like a decision. (And the confidence to execute on it.)
Grace.
Persistence.
And one hundred other things that are valuable precisely because they can’t be bought, can’t be outsourced and don’t appear precisely when needed”
Categories
Persistence
“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of education derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race” Calvin Coolidge, 30th US President 1872-1933.
Marketing is an ongoing process without a beginning or end;
persistence is key!