Being seen as the Expert in professional service firms –
from Newsletter in March 2012
Really, really important to show you are the expert and have the ‘ology’: Being seen as the expert is a critical ingredient for any professional service business and I’ve written on the various ways to communicate this previously. I just want to touch on two ways today:
Article writing is an essential part of this and do try to increase the number of outlets for your articles. Not only on your blog on your website and your newsletter! But when you can link articles to topical news it’s even more powerful as you then have the opportunity not only to share with your usual readers, but also to submit to the press and different outlets for the article to be published. Here’s an example of two articles I’ve enjoyed recently to illustrate:
It Can Only Be A Question Of Leadership – received through Rene Carayol’s newsletter
“AVB Sacked at Chelsea FC
The media is in its usual frenzy as Roman Abramovitch seeks his eighth manager in his eight year reign as the owner of Chelsea Football Club” and the article continues to explore in quite some detail what led to the downfall of AVB”.
And following the sinking of the Concordia in January, Jan Bowen Nielson from Quiver Management wrote this article: “Where was the coach when the ship went down”. exploring not only the blame directed at the captain for causing the accident but also the wider debate around corporate ethics, safety and individual responsibility.
It was through one of Jan’s open courses I gained my coaching and mentoring qualification last year. It has been such a useful tool. If this has been something on your ’roundtuit’ list, do bring it up to the top – so many benefits for you as an individual and for your business. See the link here to the forthcoming courses.
And what about a podcast? Something that’s been on my ’roundtuit’ for quite a while and I did two earlier this year for The Business Women’s Networking group’s national website. I chair their Bath monthly meetings.
So far, two on networking and one on the Pareto 80-20 Principle. I had a skype call with the TWBC contact and it was recorded that way. How could you use this in your business – either keeping as a podcast or moving into You Tube?