7 basic SEO tips to help you get started
Getting to grips with Search Engine Optimisation (SEO) basics is essential to increase traffic to your website and therefore improve the opportunity for sales and lead generation.
First off you need to understand what SEO is all about. SEO is the process of improving the position or ranking of web pages in the natural or unpaid results of search engines. It consists of many elements including website structure, social media, and links. But in the end it all comes down to the words and phrases people enter in to the search engine to find what they are looking for.
But how important is to appear at the top of Google? Research has shown there’s a strong correlation between how high a web page appears in the search results and how many visitors it receives. And with an average of 6 billion searches per day on Google it’s clear that search engines are the primary tool used to navigate the web.
In the rest of this blog I’ll outline 7 elements that should be considered a key part of your SEO efforts