The pronouns you use on your website matter
I enjoyed this article by Graham Jones, internet psychologist. My clients will know I’m often ‘going on’ about pointing out the benefits of your service or product for your reader (WIIFM), how you’re going to solve the reader’s problem, so your copy HAS to be all about the reader. Still though many many website are all about the ‘author’ instead of about the reader. Is yours? check it out now. And if your website is starting with “Welcome to my website” call for help immediately!
“You matter; not just you, personally, but the word “you”. It is significant. Yet much of the Internet uses “we”. “We do this”, “we do that” are the kind of phrases you see all over the web. Indeed you might think that the Internet is weed all over.
Focusing on you visitor or customer is a well-worn mantra, of course. We all know that we do better if we focus on their needs. Oh bother, let’s write that again: you know that you do better when you focus on their needs. See, that’s different?” 3rd May 2013 By Graham Jones
Read the whole article here