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Brand

Brand Happiness

Brand Happiness

A great article in Marketing Week of 5th March from Maeve Hosea discussing brand happiness.  
Cadbury is regarded as the  leader in brand happiness in the UK followed by Andrex , Google, Fairy and Nivea.
The brands were measured  using five characteristics: 
  • playful
  • happy
  • trustworthy
  • generous
  • optimistic
The study suggests that brands with both emotional and rational attributes  are most popular with consumers.
According to the research, the way to jump up the happy rankings is through employing good old-fashioned charm: using a carefully tailored tone of voice and showing that the brand owner is ‘human’.

Andrex, which ranks second happiest, has been using the happiness-evoking puppy icon for 40 years

How happy is your brand?  Check out this excellent article here.

andrex-birthday-puppy-2014-460
 

 
 

Categories
Advertising Advertising and Design Armstrong Beech Marketing Copywriting

3 Power Tips to Super Charge Your Ads

Some great tips in this article, even though a few years old now. Replace fax for email!

3 Power Tips to Super Charge Your Ads – by Joe Gracia www.givetogetmarketing.com

If you’re like most small business owners you would really love to get a lot more results from your ads. Wouldn’t it be fantastic to place a small ad, or mail a letter or flyer to your target market and then get your phone ringing off the hook. It isn’t that difficult once you know how to construct an ad that attracts your best prospects and gets them to take immediate action.

The problem with most marketing pieces is that they don’t get immediate action. One of the reasons for that is because small business owners are sometimes misled into believing that they don’t need immediate action from their marketing. They believe that getting their name out there in the marketplace builds brand ‘awareness,’ and that’s
all you need from your marketing.
Don’t you believe it.

Categories
Advertising and Design Armstrong Beech Marketing Brand Marketing

The Basics of Branding

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company.

By John Williams

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Categories
Advertising Armstrong Beech Marketing Expert / Ology Marketing Social Media

9 ways to screw up advocacy marketing

9 ways to screw up advocacy marketing

Great article by Brian Cavoli in Boston in ‘iMedia Connections’

“Every brand can benefit from strong consumer advocacy. Fewer consumers are relying on ads and media coverage to make their purchase decisions. They are increasingly turning to each other and to social media to share opinions and gather insight before making purchases, whether it’s a big ticket purchase or an innovative new laundry detergent (have you tried Tide Pods yet?).

The fact that shoppers trust personal recommendations more than brand messaging is nothing new. But did you realize that even as social technologies mature, our trust in word of mouth is skyrocketing? Nielsen’s latest trust in media report shows that in the last four years, our trust in recommendations from friends increased 20 percent and trust in online reviews is up 15 percent. At the same time, trust in TV, magazines, and newspapers are all down more than 20 percent. The funny thing is this — that’s where marketers spend much of their money. Go figure.”

9 ways to screw up advocacy marketing

Categories
Advertising Advertising and Design Armstrong Beech Marketing

Branding considerations when commissioning a logo

An excellent article on branding from Mark at Yee-ha! Design & Brand Communications. 

A few things to think about when commissioning a logo…

Use a professional graphic designer that specialises in identity. You will then
get a logo that is unique to you, your business, product or services and be
relevant to your target audience and existing customers.

Your logo will be created and provided to you in various file formats so it
can be reproduced consistently on all medias. (From signage, embroidery
on uniforms, websites, business cards, exhibition stands, sales literature,
vehicle livery, etc.)

When you brief your designer:

Categories
Advertising Brand Directories

Yell renames

Hmm, not sure. Hibu doesn’t mean anything, apparently. What do you think?

“Despite its £2.2bn-worth of debt, directory service Yell has gone ahead with a change of name which has cost it thousands of pounds. WPP’s Landor agency was asked to consider over 60 different names and decided on ‘hibu’. Chief executive Michael Pocock, defending the decision to choose a new name, said it was because the company was “viewed as a dinosaur”. Yell has struggled to maintain advertisers in the face of competition from the internet. The Yellow Pages name is to be maintained for print directories”.
The Daily Telegraph & FT 23 May 2012