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Armstrong Beech Marketing Brand Marketing Website

What makes you unique special and different?

1. Understand what makes you unique special and different..

Brainstorm with your team; undertake a SWOT with your Senior Management Team; arrange meetings with your whole teams – you’ll be surprised at the input and feedback you can obtain.   What process do you have for acting on feedback given from your customers to your staff?  Do you have a process to obtain testimonials? What do you do with the results?  Your customers will tell you how it is.  If you get it wrong, take them out to lunch and learn what happened and then ensure your process is sound so that those errors aren’t repeated.  

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Armstrong Beech Marketing Leadership/Management Marketing Networking Pareto 80-20 Principle Podcasts

Being seen as the Expert in professional service firms

Being seen as the Expert in professional service firms –
from Newsletter in March 2012
Really, really important to show you are the expert and have the ‘ology’:  Being seen as the expert is a critical ingredient for any professional service business and I’ve written on the various ways to communicate this previously.  I just want to touch on two ways today:
Article writing is an essential part of this and do try to increase the number of outlets for your articles.  Not only on your blog on your website and your newsletter!  But when you can link articles to topical news it’s even more powerful as you then have the opportunity not only to share with your usual readers, but also to submit to the press and different outlets for the article to be published. Here’s an example of two articles I’ve enjoyed recently to illustrate:
It Can Only Be A Question Of Leadership – received through Rene Carayol’s newsletter
“AVB Sacked at Chelsea FC
The media is in its usual frenzy as Roman Abramovitch seeks his eighth manager in his eight year reign as the owner of Chelsea Football Club”   and the article continues to explore in quite some detail what led to the downfall of AVB”.
And following the sinking of the Concordia in January, Jan Bowen Nielson from Quiver Management wrote this article:   “Where was the coach when the ship went down”. exploring not only the blame directed at the captain for causing the accident but also the wider debate around corporate ethics, safety and individual responsibility.
It was through one of Jan’s open courses I gained my coaching and mentoring qualification last year.  It has been such a useful tool.  If this has been something on your ’roundtuit’ list, do bring it up to the top – so many benefits for you as an individual and for your business.  See the link here to the forthcoming courses. 
And what about a podcast?   Something that’s been on my ’roundtuit’ for quite a while and I did two earlier this year for The Business Women’s Networking group’s national website.  I chair their Bath monthly meetings.
So far, two on networking and one on the Pareto 80-20 Principle.   I had a skype call with the TWBC contact and it was recorded that way.   How could you use this in your business – either keeping as a podcast or moving into You Tube?

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Armstrong Beech Marketing Marketing Presentations/Words

Hands up those who love presenting!

 Hands up those who love presenting!

If we think about it, the word ‘presenting’ covers giving a seminar/talking to a room full of people, to colleagues, to your boss, at an interview and so many different scenarios both in business and one’s personal life.

Here are a few pointers to ensure you’re on track:

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Expert / Ology Marketing

Being considered as the expert

My newsletter 11th May 2012
As a professional you need to communicate your expertise.  This includes giving talks, writing articles and holding seminars as well as using the hugely valuable forum on social media, whereby answering questions and participating in a discussion gives you a great platform to be seen and heard – giving (quality) information.

  • People buy people – they always have and they always will; the key to building a customer base is to attract people to YOU.  Use educational marketing to eliminate fear and distrust. Use coaching skills to develop your power of questioning.
  •  You need to position yourself as a leader – show that you are the expert and have the ‘ology’; those of us of a ‘certain age’ may remember those wonderful BT TV ads with Maureen Lipman?