Categories
SEO Website

Pre-launch website check

Pre-launch website check

Hubspot’s Shanna Karpe has come up with a great check list reminding us of all the different things that need to happen before you hit that ‘live’ button on your new website.

The article and the 57 reminders are broken down into

  • Page Content
  • Design
  • Functionality
  • SEO
  • Analytics
  • Security and Backup
  • Compliance

“Admit it: Launching a new website is stressful — even for the most seasoned digital marketers.

Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word.

And of course, a handful of things could go very, very wrong. Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message?

Instead of worrying about the what ifs, wouldn’t it be much easier to have a comprehensive website checklist to run down before every site launch? One that you could use for enterprise websites, microsites, landing pages, and everything in between?

Well, you’re in luck because I’ve put together the following list of 57 things to check before launching a website. It’s the same list that our team uses at our digital agency, and it’s a list you can copy, edit, and make your own based on the software you’re using to launch and host your website.  Keep on reading to make sure you don’t forget a thing before your next launch”.

Read the article here

Categories
Internet Marketing/Social Media SEO Website

7 basic SEO tips to help you get started

There are any number of guides to what we should be doing at all/better with regard to SEO (search engine optimisation) . The below article written by Digital Marketing Assistant with Business West, Chris Danks, is a great summary of how it is and what you can do yourself.   And a great reminder/check list to us all if we think we know it all already!  Really important to ensure all these tips are in place.

7 basic SEO tips to help you get started

Getting to grips with Search Engine Optimisation (SEO) basics is essential to increase traffic to your website and therefore improve the opportunity for sales and lead generation.

First off you need to understand what SEO is all about. SEO is the process of improving the position or ranking of web pages in the natural or unpaid results of search engines. It consists of many elements including website structure, social media, and links. But in the end it all comes down to the words and phrases people enter in to the search engine to find what they are looking for.

7 basic SEO tips to help get you started
7 basic SEO tips to help get you started

But how important is to appear at the top of Google? Research has shown there’s a strong correlation between how high a web page appears in the search results and how many visitors it receives. And with an average of 6 billion searches per day on Google it’s clear that search engines are the primary tool used to navigate the web.

In the rest of this blog I’ll outline 7 elements that should be considered a key part of your SEO efforts

Read the article here