How do you network and communicate with your customers and prospects?
What personal ‘brand’ messages are you conveying to your customers, prospects and work colleagues? How do you network and communicate with them to demonstrate your expertise and raise your profile within your community? I can work with you to show you how effective the following are:
- writing articles, papers and e-books
- posting videos and blogs to your own website and linking then with your social media pages
- giving talks and/or webinars
- arranging joint seminars with colleagues from complementary professions
- using appropriate social media, in particular, the hugely valuable forum on LinkedIn whereby participating in a group discussion can give you a great platform to be seen and heard as ‘the expert’.
- Networking appropriately.
“Marketing takes a day to learn, but a lifetime to master” – Philip Kotler, 1931
Getting involved with local business and networking groups
I have networked extensively over the years and achieved much business success. It is really important that you find the right networking group to belong to; visit lots and choose wisely. If there is one with a weekly commitment, do make sure this is really what you want/need and that you can sustain and get value from your membership. There are many which are monthly which can be excellent.
Institute of Directors Bath & Wiltshire
I served as Chair of the Bath/Wiltshire Branch of the Institute of Directors for three and a half years from 2004. “Under her leadership, Debbie has effectively built up the Branch from scratch … She has brought tremendous energy and enthusiasm to the role of Chairman which has helped make it the active and successful Branch that it is today.” Paul Keith, then Chair of the IoD South West Region.
Videos and Podcasts
Apart from the two videos on the site here about ‘marketing’ and the ‘marketing audit’, I recorded three podcasts for another Women in Business group which I led. And I promise you the videos especially took me very much outside of my comfort zone, but I didn’t die and live to tell the tale!
Networking – Love it or Hate it Part 1 – preparation and there on the day
Networking – Love it or Hate it Part II – the follow-up
Pareto and the 80-20 rule
These all may be viewed on my YouTube channel