A really useful article from Greg Simmons of Search Engine Watch (SEW) about SEO tips for title tags. With Google’s rules changing constantly, it is difficult to keep up with the latest information. Here Greg has summarized ten great tips.
“Google’s most recent results page layout changes meant more than just a search experience update. With the change came adjustments to how each individual result is displayed, which may almost certainly necessitate a refresh for a core search engine optimization (SEO) element: the venerable title tag.
Much may have changed in Google over the years, but the importance of the title tag can’t be overstressed. It’s used (most of the time) as the clickable text in a search result, it is the headline to your ad, the start of a (search) conversion funnel, and a facet of internal linking.
Your website’s title tag says who you are, what you do, why anyone should bother to click, and why Google should care. It is your opening line when you first meet someone, or a welcoming greeting on your return. It is important. (Did I make that clear?)”
Hubspot’s Shanna Karpe has come up with a great check list reminding us of all the different things that need to happen before you hit that ‘live’ button on your new website.
The article and the 57 reminders are broken down into
Security and Backup
“Admit it: Launching a new website is stressful — even for the most seasoned digital marketers.
Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word.
And of course, a handful of things could go very, very wrong. Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message?
Instead of worrying about the what ifs, wouldn’t it be much easier to have a comprehensive website checklist to run down before every site launch? One that you could use for enterprise websites, microsites, landing pages, and everything in between?
Well, you’re in luck because I’ve put together the following list of 57 things to check before launching a website. It’s the same list that our team uses at our digital agency, and it’s a list you can copy, edit, and make your own based on the software you’re using to launch and host your website. Keep on reading to make sure you don’t forget a thing before your next launch”.
There are any number of guides to what we should be doing at all/better with regard to SEO (search engine optimisation) . The below article written by Digital Marketing Assistant with Business West, Chris Danks, is a great summary of how it is and what you can do yourself. And a great reminder/check list to us all if we think we know it all already! Really important to ensure all these tips are in place.
7 basic SEO tips to help you get started
Getting to grips with Search Engine Optimisation (SEO) basics is essential to increase traffic to your website and therefore improve the opportunity for sales and lead generation.
First off you need to understand what SEO is all about. SEO is the process of improving the position or ranking of web pages in the natural or unpaid results of search engines. It consists of many elements including website structure, social media, and links. But in the end it all comes down to the words and phrases people enter in to the search engine to find what they are looking for.
But how important is to appear at the top of Google? Research has shown there’s a strong correlation between how high a web page appears in the search results and how many visitors it receives. And with an average of 6 billion searches per day on Google it’s clear that search engines are the primary tool used to navigate the web.
In the rest of this blog I’ll outline 7 elements that should be considered a key part of your SEO efforts
Domain Names – Do You Need one of these new ‘fancy’ ones?
April saw the launch of the “Dot London” Domain Names so I could be debbie.london if that was relevant (and it hadn’t already gone). But do I/would I want one like this? Since the web was opened up to abolish the power of the more usual ‘top level’ domains, such as .com and .co.uk etc, all sorts of possibilities now present themselves. Read the article here from Graham Jones, Internet Psychologist
An interesting post from Zachary Lukasiewicz (29/4/14) about the foibles of using IE. Just this last week when updating my own website I really began to understand some of the differences between using IE and Chrome. Quite a different look, sometimes, especially the way it seems to allow Skype to take over the contact numbers. And with Constant Contact which I use for my newsletters, some basic formatting rules just fall over on IE whereas they work fine on Chrome. And a colleague’s website header was perfect on Chrome but not right without a lot of work done on IE – even the latest version.
So understanding more fully the reasons not to use internet explorer has helped me… I hope you find it useful too. Has IE had its day then?
“Since the recent security lock-down of Internet Explorer (Internet Explorer) yesterday I figured I should write a post to all those people who still may actually be using Internet Explorer
Drum roll please…
Reason #1 – IE is broken beyond repair. Literally there is no solution.
“We are currently unaware of a practical solution to this problem,” the Department of Homeland Security’s United States Computer Emergency Readiness Team said in a post Monday morning.
“The word on many digital marketers lips is ‘interactivity’. But what is interactivity and how is it good for business?
The word ‘interactive’ is one of those words that’s misused in many contexts. Some people think an online PDF is interactive because you ‘turn’ the pages, you ‘interact’ with the page on the website and to some that’s enough. A page turn event is pretty much all you can do with this ‘level’ of interactivity. Is that as far as interactivity goes? We don’t think so. Interactivity is, in our view, immersive. If you can genuinely manipulate the content so that you can get the precise information you are looking for, or you can explore the way you choose in a fun entertaining way, then we think, that immersion, is interactive.
It is well documented that people get their information through different senses. Some people prefer to read, some prefer to listen and some prefer to experience through touch. Being able to cater for all these types of sensory input makes content immersive and keeps customers engaged with products or services. Tablet devices offer this ability. Video is great for the visual learners, words for the readers, audio for the aural group and for the tactile amongst us the touchscreen functionality hits the mark. But tablets offer us something else. Websites cannot offer the level of interactivity, as the technology of browsers isn’t parallel to the technology used by tablets. The touchscreen interface offers a whole new, deeper, more immersive experience. And the best part of that is it’s all offline. Our brochure apps are downloaded to the tablet device and that’s it. Users can watch video, read information, listen to audio and explore content through intuitive interactive features, wherever they are. Be that in the middle of a field, at the top of a mountain or on the train, plane etc. They can just be in the garden, away from Wi Fi or sat on the sofa. Tablet brochures just go with customers wherever they take their iPad.
How is it good for business?
Imagine a brochure. Now add video and audio. Then add a navigation that’s non-linear, more organic and exploratory. Then add interactive content that let’s customers choose and compare at the touch of the screen. Add in social media, full screen images, 360 degree panoramic imagery (great for interiors). Then make that all available offline.
When wifi is available add ‘contact us’ through the device’s email program or Skype. Then add e-commerce links to the website, remote updates, special offer links. All this is then updateable remotely to 99% of the countries in the world at the touch of a button. No reprinting of your brochure or catalogue, no redistribution via post.
How can it be anything but good for business?
Interactivity is the opportunity to embrace customers like never before, on their own personal device and the companies that embrace interactive content will steal a march over competitors.”
I’ve been delighted to work with Paul through the Business West Ready 4 Business Scheme and was thrilled to learn this week that Tablet Brochure Ltd, has been chosen as a regional winner in the 2013 Ready for Business Awards – South West region, as Best B2B Start-Up. As such, Paul’s business has now been put forward to compete in the national finals due to be held in early December at the House of Commons. Good luck Paul!
On-line video – why bother to use on your website?
Using an online video on your website
Benefits to you
Online video is accessible, popular and a great way to improve customer engagement and increase brand awareness.
It is also an excellent tool for search engine optimisation – getting traffic to your site and improving your rankings with Google – there are a huge number of stats out there about this and I’ve no idea which is correct – but I’ve seen ‘up to 50 times more likely to show up on page one of Google than a text article’ a few times!
From the YouTube link:
More than 1 billion unique users visit YouTube each month
Over 6 billion hours of video are watched each month on YouTube – that’s almost an hour for every person on Earth, and 50% more than last year
100 hours of video are uploaded to YouTube every minute
The video needs to align with your website so you need to think about what element of the site you will produce a video about. Keep it short and clear and relevant to the product or service on that page.
Use it to illustrate quickly and clearly the benefits specific to the product or service on that page
As with all marketing, educate rather than advertise. Think about all the ways you can answer common questions and communicate what you and your business is about:
what about a brief video to sit alongside your pic and description of ‘the team’ which may sit on your ‘about us’ or ‘contact us’ page. just a minute in length. But suddenly you and your personality would be communicated so much better.
of if you manufacture stuff which can then go wrong or have faults – a series of videos to show how to fix them? Not only is it great for your marketing communications but think about the time you can save from having to go through the same issue over again
where you’re explaining certain aspects of your work, a video can work really well
Test and measure autoplay v press play. If you’re B2B you must go for ‘press’ but auto may work in some B2C situations better
Short or long or both?
You need to think about a call to action – what do you want the viewer to do as a result of watching you/it? Will you have this permanently visible, or be shown at strategic times throughout the video, or just at the end?
And where can you share this? Publish on YouTube and Vimeo and optimise for SEO, and then embed on your landing page. Apart from your website, think where else you can share…..eg your blog, social media platforms eg LinkedIn and Facebook and the many digital opportunities out there
How will you produce it? It depends, as always. If you have a beautiful product/service you want to show, then you need to invest in a professional video to have it beautifully produced. If it’s showing how to use or fix something, then experiment with your web cam on your laptop and see how it looks.
The infographic comes courtesy of Brainshark, Inc., the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. You can thank Brendan Cournoyer, Brainshark’s content marketing manager, for the post below.It’s no secret that online video has become one of the hottest trends in content marketing.But it’s not just that video is big right now – it’s that it’s getting bigger. Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. As a result, online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey.
I enjoyed this article by Graham Jones, internet psychologist. My clients will know I’m often ‘going on’ about pointing out the benefits of your service or product for your reader (WIIFM), how you’re going to solve the reader’s problem, so your copy HAS to be all about the reader. Still though many many website are all about the ‘author’ instead of about the reader. Is yours? check it out now. And if your website is starting with “Welcome to my website” call for help immediately!
“You matter; not just you, personally, but the word “you”. It is significant. Yet much of the Internet uses “we”. “We do this”, “we do that” are the kind of phrases you see all over the web. Indeed you might think that the Internet is weed all over.
Focusing on you visitor or customer is a well-worn mantra, of course. We all know that we do better if we focus on their needs. Oh bother, let’s write that again: you know that you do better when you focus on their needs. See, that’s different?” 3rd May 2013 By Graham Jones Read the whole article here
1. Understand what makes you unique special and different..
Brainstorm with your team; undertake a SWOT with your Senior Management Team; arrange meetings with your whole teams – you’ll be surprised at the input and feedback you can obtain. What process do you have for acting on feedback given from your customers to your staff? Do you have a process to obtain testimonials? What do you do with the results? Your customers will tell you how it is. If you get it wrong, take them out to lunch and learn what happened and then ensure your process is sound so that those errors aren’t repeated.