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digital marketers interactivity Video Website

Every one is talking interactivity

A great article from Paul Tudor of Tablet Brochure Ltd

Every one is talking interactivity…”

“The word on many digital marketers lips is ‘interactivity’. But what is interactivity and how is it good for business?
The word ‘interactive’ is one of those words that’s misused in many contexts. Some people think an online PDF is interactive because you ‘turn’ the pages, you ‘interact’ with the page on the website and to some that’s enough. A page turn event is pretty much all you can do with this ‘level’ of interactivity. Is that as far as interactivity goes? We don’t think so. Interactivity is, in our view, immersive. If you can genuinely manipulate the content so that you can get the precise information you are looking for, or you can explore the way you choose in a fun entertaining way, then we think, that immersion, is interactive.

TabletBrochureExmpl1
Interactive features that go way beyond browser experiences.

It is well documented that people get their information through different senses. Some people prefer to read, some prefer to listen and some prefer to experience through touch. Being able to cater for all these types of sensory input makes content immersive and keeps customers engaged with products or services. Tablet devices offer this ability. Video is great for the visual learners, words for the readers, audio for the aural group and for the tactile amongst us the touchscreen functionality hits the mark. But tablets offer us something else. Websites cannot offer the level of interactivity, as the technology of browsers isn’t parallel to the technology used by tablets. The touchscreen interface offers a whole new, deeper, more immersive experience. And the best part of that is it’s all offline. Our brochure apps are downloaded to the tablet device and that’s it. Users can watch video, read information, listen to audio and explore content through intuitive interactive features, wherever they are. Be that in the middle of a field, at the top of a mountain or on the train, plane etc. They can just be in the garden, away from Wi Fi or sat on the sofa. Tablet brochures just go with customers wherever they take their iPad.

How is it good for business?

Imagine a brochure. Now add video and audio. Then add a navigation that’s non-linear, more organic and exploratory. Then add interactive content that let’s customers choose and compare at the touch of the screen. Add in social media, full screen images, 360 degree panoramic imagery (great for interiors). Then make that all available offline.
When wifi is available add ‘contact us’ through the device’s email program or Skype. Then add e-commerce links to the website, remote updates, special offer links. All this is then updateable remotely to 99% of the countries in the world at the touch of a button. No reprinting of your brochure or catalogue, no redistribution via post.

How can it be anything but good for business?

Interactivity is the opportunity to embrace customers like never before, on their own personal device and the companies that embrace interactive content will steal a march over competitors.”
I’ve been delighted to work with Paul through the Business West Ready 4 Business Scheme and was thrilled to learn this week that Tablet Brochure Ltd, has been chosen as a regional winner in the 2013 Ready for Business Awards – South West region, as Best B2B Start-Up.  As such, Paul’s business has now been put forward to compete in the national finals due to be held in early December at the House of Commons.  Good luck Paul!

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Video Website

On-line video – why bother to use on your website?

On-line video – why bother to use on your website?

Using an online video on your website

 Benefits to you

  • Online video is accessible, popular and a great way to improve customer engagement and increase brand awareness.
  • It is also an excellent tool for search engine optimisation – getting traffic to your site and improving your rankings with Google  – there are a huge number of stats out there about this and I’ve no idea which is correct – but I’ve seen ‘up to 50 times more likely to show up on page one of Google than a text article’ a few times!

From the YouTube link:

  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube – that’s almost an hour for every person on Earth, and 50% more than last year
  • 100 hours of video are uploaded to YouTube every minute
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localised in 56 countries and across 61 languages Want more stats?

Things to think about

  • The video needs to align with your website so you need to think about what element of the site you will produce a video about.  Keep it short and clear and relevant to the product or service on that page.
  • Use it to illustrate quickly and clearly the benefits specific to the product or service on that page
  • As with all marketing, educate rather than advertise.  Think about all the ways you can answer common questions and communicate what you and your business is about:
    • what about a brief video to sit alongside your pic and description of ‘the team’ which may sit on your ‘about us’ or ‘contact us’ page.   just a minute in length. But suddenly you and your personality would be communicated so much better.
    • of if you manufacture stuff which can then go wrong or have faults – a series of videos to show how to fix them?  Not only is it great for your marketing communications but think about the time you can save from having to go through the same issue over again
    • where you’re explaining certain aspects of your work, a video can work really well
  • Test and measure autoplay v press play.  If you’re B2B you must go for ‘press’ but auto may work in some B2C situations better
  • Short or long or both?
  • You need to think about a call to action – what do you want the viewer to do as a result of watching you/it?  Will you have this permanently visible, or be shown at strategic times throughout the video, or just at the end?
  • And where can you share this?  Publish on YouTube and Vimeo and optimise for SEO,  and then embed on your landing page.  Apart from your website, think where else you can share…..eg your blog,  social media platforms eg LinkedIn and Facebook and the many digital opportunities out there
  • How will you produce it?  It depends, as always. If you have a beautiful product/service you want to show, then you need to invest in a professional video to have it beautifully produced.    If it’s showing how to use or fix something, then experiment with your web cam on your laptop and see how it looks.

And practising what I preach(!) my audit is explained in person!   Let me know what you think!
 
 
 
 

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Internet Marketing/Social Media Uncategorized Video Website

5 Stats You Need to Know About Online Video Marketing [Infographic]

Neat infograhic

by  Jesse Noyes in Content Marketing

The infographic comes courtesy of Brainshark, Inc., the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. You can thank Brendan Cournoyer, Brainshark’s content marketing manager, for the post below.It’s no secret that online video has become one of the hottest trends in content marketing.But it’s not just that video is big right now – it’s that it’s getting bigger. Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. As a result, online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey.

Want more proof? Here are five statistics to know about online video marketing:
 
Categories
Armstrong Beech Marketing Coaching Leadership/Management Video

The VW Fun Theory

I love this theory…
 
  • The VW Fun Theory   This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

Check out my favourite, the Piano Staircase (on the above link):  ”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results here.

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Advertising Armstrong Beech Marketing Video

Video on Demand – new information from CAP

Committee of Advertising Practice news update CAP News

Video on Demand (VOD) a difference a note makes

17 August 2012

It’s been two years since the ASA was designated by Ofcom to co-regulate advertising included within notifiable on-demand programme services, or video-on-demand (VOD) services as they’re more commonly known. Advertising in VOD services was already subject to the CAP Code by then, and marketers bore the primary responsibility for ensuring that their advertising complied with the CAP Code. What changed in late July 2010 was that a new set of rules, derived from the Communications Act 2003 (as amended), became the responsibility of the ASA to enforce – and they were to be enforced against VOD service providers.