Copywriting Email Uncategorized

10 top tips on how to write effective subject lines

10 top tips on how to write effective subject lines

Another great post from Andy Owen of Copycat, with tips on getting the best from the subject lines you choose in your email marketing.
Lots of pitfalls to avoid of course, and Andy’s slightly acerbic wit creates some great imagery in his article.
A few key pointers from his article to mention:

  • Getting your emails opened is now one of the most difficult challenges in contemporary communication.   In the UK, for example, average opening rates for emails is now under 10% for the first time – and these numbers are still dropping……. That’s nine out of ten emails don’t even get opened, let alone read. Staggering, isn’t it?
  • What makes us open one email over another?  We look at the sender’s name and the subject line – if the subject line is interesting and relevant, that also will give the email a stay of execution.
  • Keep your subject line to 50 characters or less, including spaces.
  • Avoid the words ‘Help’, ‘Percent off’, and ‘Reminder’ – and interesting example of ‘Free’ in a test/measure situation.
  • Do not use CAPITAL letters or exclamation marks.
  • Benefits to the reader, curiosity and fear are also important to consider.  We know that fear of loss is always more powerful than the promise of gain, so using this proven technique can also be very effective. Something
    like this:  ‘Only 17 tickets left to see XXXX ’.

Read Andy’s article here


Optimizing Your LinkedIn Profile

Optimizing Your LinkedIn Profile


LinkedIn is changing all the time.  Optimizing your LinkedIn profile and updating it regularly is really important.   Here’s a useful article from Pamela Vaughan of Hub Spot touching on some useful reminders as well as addressing some of the recent changes (as at Mach 2014).

“With more than 259 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential?

The tips have been divided  into three main categories — optimizing your LinkedIn presenceusing LinkedIn for professional networking, and using LinkedIn for business and marketing. Click these links to jump to individual sections”.

Read the whole article on Optimizing Your LinkedIn Profile here



Gongs for guff that reach new levels of flannel – 2013

Gongs for guff that reach new levels of flannel – 2013

Gongs for guff is such a good title; you can’t not read on really, can you?   This is such a fun article for the beginning of the year from Lucy Kellaway, a columnist with the Financial Times.  I spotted it first in the Enterprising Women newsletter and unusually I have put it here in its entirity as I would hate to lose any of it if a link went down…
“””All winners of the 2013 Golden Flannel Awards are exceptional, original, giants of jargon.
Each January for the past eight years I have handed out prizes to the finest, freshest examples of corporate guff spoken or written in the preceding 12 months. Until now my methodology has been autocratic: all decisions have been taken by me. This year, as a nod to the sheer size and maturity of the bullshit market, I’ve toyed with democracy and enlisted FT readers and colleagues to join me as judges. Yet I find I’m not ready to give up absolute power just yet. I have humoured my fellow judges up to a point, but when they have made the wrong choices, I have overridden them, thus ensuring all winners of the 2013 Golden Flannel Awards are truly exceptional, utterly original, jargon giants.
The first category is “Best euphemism for firing people”. Companies did a lot of firing last year and were more imaginative than ever in telling it like it is not. Most famously, HSBC “demised” its managers, Reuters caused staff to be “transitioned out of the company”, while other businesses “disestablished” or even “completed” roles.
By popular demand, I’m giving the prize to HSBC. In “demising”, it has done the impossible and invented a euphemism that is harsher than the real thing. It made it sound as if it were not merely sacking staff – it was exterminating them.
The next prize, the “Communications Cup”, is for the worst way of meeting/talking to/ emailing someone. “To reach out”, a previous winner, almost won again as the loathsome phrase has spread into “reaching down” (talking to underlings) and “reaching around” (talking to a group). Other contenders included “let’s connect” and “loop me in”, yet none is as deserving as “to inbox”. The genius of this new verb lies in its unintentional accuracy. To say “I’ll inbox you” implicitly acknowledges that though the message will arrive in your inbox, you will never actually read it.
“To inbox” is also a strong contender for the “Nerbs and vouns” prize – for nouns moonlighting as verbs and vice versa. “To solution” and “to road map” were both hot contenders but lost out to the voun seen attached to a sofa in a shop in London declaring it to be “a medium sit”. For me, “sit” is standout.
Sticking with nouns, the next category is for “Rebranded common object”, awarded to a household item with an extravagant new name. The judges could not decide between a bottle of water, recently described as an “affordable, portable lifestyle beverage” by an analyst, and a swimming cap, rebranded by Speedo as a “hair management system”. So I cast the deciding vote and award the prize to water. To call something free “affordable”, and something that is necessary for life itself a matter of “lifestyle”, represents the idiocy and verbosity the Flannel Awards were established to recognise.
By contrast there was no disagreement about this year’s “Chief obfuscation champion”, given to the CEO who never opens his or her mouth without a blue streak of guff pouring out. The 2013 award represents a heartwarming David and Goliath story in which a little guy defeats such giants of guff as Howard Schultz, Angela Ahrendts or Irene Rosenfeld. He is Rob Stone, CEO of Cornerstone, who wrote about his ad agency’s expansion: “As brands build out a world footprint, they look for the no-holds-barred global POV that’s always been part of our wheelhouse.” My own, no-holds-barred POV is that this man was gagging for his gong because he came up with a four-way mixed metaphor that managed to say nothing whatsoever.
He also managed to use the word “wheelhouse”, which was on the longlist for the “Guff word of 2013”. Other candidates included “sweetspot” and “experience”, both narrowly beaten by “curate” – referring not to a man in a dog collar, nor to something that happens in art galleries, but to the activity that every company, no matter how basic, claims to be doing. A vendor of T-shirts “curates iconic street culture”. But when even a cheese sold by a US delicatessen claims every yellow slab has been curated before it reaches your mouth, the prize is in the bag.
My final category is a new one. The “Flannel-free award” goes to a person who eschewed jargon for a few seconds to say something straight. I was ready to give this award to Tim Armstrong, CEO of AOL , who departed from his usual guff-heavy patois on a conference call to utter the words “you’re fired”. But then I came across these words from Wan Long, founder of Shuanghui International and a global leader in the pork chop space: “What I do is kill pigs and sell meat.” With joy, I award him the prize.  
That’s it from Lucy Kellaway! Follow me on Twitter @lucykellaway – See more at:

LinkedIn Marketing Uncategorized

A 5-Minute Plan for Mastering LinkedIn Marketing

A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic]

A great article from Corey Eridon of Hub Spot with some good pointers to focus on.
“””I must admit that, when it comes to marketing myself, I don’t take as much advantage of LinkedIn as I should. But you know what they say about marketers: They’re terrible at marketing themselves.
I guess I prove ’em right. But you don’t have to fall victim to that adage!

Internet Marketing/Social Media Uncategorized Video Website

5 Stats You Need to Know About Online Video Marketing [Infographic]

Neat infograhic

by  Jesse Noyes in Content Marketing

The infographic comes courtesy of Brainshark, Inc., the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. You can thank Brendan Cournoyer, Brainshark’s content marketing manager, for the post below.It’s no secret that online video has become one of the hottest trends in content marketing.But it’s not just that video is big right now – it’s that it’s getting bigger. Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. As a result, online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey.

Want more proof? Here are five statistics to know about online video marketing:

Buyer beware: 10 common travel scams

“While you’re often safer overseas than you are in your hometown, a few scams  seem to pop up all over the world. Repeat the mantra: if it looks too good to be  true, it must be too good to be true…
Read the article here  :