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Social Media Twitter

Twitter and Twitter School

Twitter and Twitter School

What better way to start again after the summer than a reminder that social media is here to stay and isn’t going anywhere anytime soon!
Hearing Imogen Woodford, Bath’s social media training & consultancy expert again at Box Business Breakfast on Wednesday reminded me about some of the tips surrounding Twitter.  If you need some help with your social media, do contact Imogen; she has launched some training sessions with her Twitter School in both Bristol and Bath which you can follow in their entirety or dip into the topics that are relevant.  But some are getting booked up already, so do check out…

 Twitter Guidelines

  • Think before you tweet
  • You are not in a private room; people are listening
  • What goes on line stays on line. There’s a US website which picks up (somehow) all tweets removed by politicians even if up for only a few minutes.
  • It can be costly if you get it wrong
  • Don’t use Twitter (or any social media for that matter) when you’ve had a drink
  • Keep far away from your keyboard when you are cross about something

 Twitter Practicalities

  • You can now check out your analytics on Twitter – go to analytics.twitter.com (don’t go for the paid ads above this site) – to see what effect your tweets are having
  • When using a hashtag to categorize Tweets by keywords, do check out the hashtag first to ensure no one else is using it for a completely different cause; really important to consider how they will be received.   See also Twitter’s help page
  • If you get something wrong, be honest and say so “Tomorrow’s Q&A is cancelled. Bad Idea. Back to the drawing board” has much more resonance than some lame excuse of some inappropriate comments/activity
  • You can find content related to your interests here
  • Use of .@, also known as dot@, period@.  The dot before the @ ‘breaks’ Twitter’s built-in threading (connecting your tweets together).   Without it, your tweets beginning with @name won’t show up to all your followers unless they happen to follow both you and the person you are replying to.  But it’s not suggested to use it all the time; ask yourself “do I want all my followers to see this” and ‘dot’ accordingly, or not!  But of course anyone going to your own profile will see all your tweets, irrespective of the .@ use
  • The only way to ensure a tweet is truly private is to DM (direct message) someone.

Content across your business Social Media

I still like the ‘rule of threes’ I’ve worked with over the years

  • The largest chunk about you and your business, what you do, who for  and how you help solve their problems.  It is key to keep this focussed so people do understand your business and what you do.
  • A smaller chunk with offers
  • And lastly another smaller chunk about random content that will sustain interest.  Otherwise you can find that people will just switch off, especially if you adopt a ‘shouting’ mode of ‘buy me, buy me’.

Twitter Style

My favourite mnemonic: S H I T which applies all through business, but really importantly in sales and through social media.  No, I’m not swearing at you; it stands for
SINCERITY, HONESTY, INTEGRITY AND TRUST

The 5 Stages of a PR Disaster

Beautifully sketched by Tom Fishburne of marketoonist.com.

5 Steps of PR Disaster
5 Steps of PR Disaster

Categories
PR Social Media

Marketing gone wrong: how to salvage your brand

Marketing gone wrong: how to salvage your brand

We’ve all seen social media disasters and perhaps watched with interest as the great and the good try to wriggle free from their faux pas….  But as with all things, there should be a process and as a company you need to think about how to handle such things if something goes wrong.  With the example below, an American clothing company’s social media was being updated by a young employee who had no idea of the significance of the image he posted.    See the backlash and check out Imagine’s excellent suggestions for DOs and DON’Ts for handling problems.
“”This past weekend, our country celebrated its independence with cook-outs, memorials, fireworks and, in the case of those of us in DC, some pretty awesome weather. Over the weekend, American Apparel joined in the on-line celebration with what they believed to be a photo of fireworks to theirTumblr site. Unfortunately, they missed the mark, as photo was actually the iconic image of the Space Shuttle Challenger explosion. American Apparel quickly got the predictable social media backlash, and their PR team jumped into action. Their response: “the person managing their social media isn’t from this country and was born after the Challenger disaster”. Was it an appropriate reaction? I’ll let the public judge that.

To prepare for such tragic marketing missteps, organizations should have conversations ahead of time, beginning with questions like:

  • “What is our plan for handling a social media/marketing gaffe?”
  • “Do the people who need to know this plan know it adequately?”
  • “Have we learned something that should cause us to modify our plan?”   “”

Check out the rest of the article and read Imagine’s suggested Dos and Don’ts to salvage your brand
 

Categories
Social Media

30 Terrible Pieces of Social Media Advice You Should Ignore

Although a post going back to last year, it’s a  good article from Ellie Mirman from HubSpot dispelling some of the myths of getting involved in social media.  There’s a lot of sound advice here.

“There are a lot of so-called “social media experts” out there. Dishing out advice, sometimes based on limited experiences, and sometimes based on nothing at all. Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. So with all this bad advice floating around the web, how do you distinguish between what you should — and shouldn’t — believe?

Have no fear! We’re here to share some of the worst pieces of social media advice we’ve seen to debunk all those misguided “best practices” and steer you in the right direction toward social media marketing truth and justice.

Social Media
Social Media

30 Terrible Pieces of Social Media Advice You Should Ignore

1) You need to be on every single social network.

Especially if you have limited time and resources, don’t spread yourself too thin by trying to maintain an active presence on every single social media site. Research and learn about the makeup of the audience that populates each social network so you can figure out where you should focus. If your audience isn’t there, don’t waste your time. And as new social networks pop up (as they do all the time), feel free to experiment with them, but be ready to let them go if they don’t work for you, and let your analytics be your guide. At HubSpot, we’ve tried pretty much every social network that’s popped up, but some have fallen by the wayside, and we’ve focused our efforts on the networks that continue to generate results for our marketing. Not sure where to start? LinkedIn, Facebook, and Twitter are safe bets. They have huge audiences that span many demographics and industries.
and for the remaining 29 points, click through to Hubspot’s article to read Ellie’s article.    Read the article here

Categories
Social Media

UK Social Media User Demographics

UK Social Media User Demographics & Their Suitability According to a Company’s Target Group

I thought this was an interesting article with lots of facts and figures about UK social media user demographics  for your edification!  It’s written by Elisa Sakki for Optimise Blog.
It’s easy to think that ‘my customers don’t use social media’.  And for sure some of them might not, but others will use it in their free time even if not for work, so when considering which marketing communications route to include in your overall marketing strategy, it would be a brilliant if you could break down your target customer into ‘buying personas’ from which you can then calculate whether or not each persona is likely to be using which social media path, both in his/her work time and free time.  Would be delighted to work with you on this if you need help.
“With 85% of the UK population stating that they have used Internet, it is becoming clear that companies can now approach a wide range of people by implementing on-line strategies. Apparently this is something that many have already realized since 1/3 of the advertising spend is going intoDigital Marketing.

But what British do when they are on-line? According to last year’s McKinsey & Company report, UK citizens spend on average 289 minutes per day on the web excluding the time consumed on search engines and on-line shopping. From this time the vast majority, 61 minutes, is used for Social Networking purposes followed by Internet browsing (52 minutes), reading/writing emails (40 minutes) and editing documents or photos (23 minutes). More details can be found on the following diagram”.   Read the rest of the article here. 

social_media_breakdown_2013
Social Media breakdown 2013

Categories
Mobile Marketing Social Media

Is your marketing plan ready for a mobile future?

Is your marketing plan ready for a mobile future?

Great article from Susie Parker (Nov 2013) who is Digital Marketing Manager at Business West. I’m delighted to be a Growth Coach with Business West on their GrowthAccelerator programmes as well as the Ready4Business programme for start ups.  See the about page on my website.    I’ve just had my own WordPress site changed to a ‘responsive’ theme so that it will be easier to read from a mobile.  Effectively, the right hand side bar will move down to appear below the text.  This stops a reader having to scroll from side to side to read the text.  
smartphone mobile marketing future.jpg
There’s no denying the  statistics which show that we have entered a mobile future which is set to grow. Many believe that 2009 to 2012 was the era for social media, and that now, 2013 to 2015 heralds a new era driven by mobile.

Latest stats and forecasts for the year ahead from the IDC provide serious food for thought for our future marketing planning and the technological developments required to support a mobile marketing strategy.
Read the rest of the article here
Categories
Business Growth LinkedIn Social Media

LinkedIn celebrates 200 million members on UK – neat infographic & nice thank you from Senior VP


and a nice ‘thank you’ from the senior VP.  When did you last thank your customers?
“””Hello,   Recently, LinkedIn reached a new milestone: 200 million members. But this isn’t just our achievement to celebrate — it’s also yours.
I want to personally thank you for being part of our community. Your journey is part of our journey, and we’re delighted and humbled when we hear stories of how our members are using LinkedIn to connect, learn, and find opportunity.
All of us come to work each day focused on our shared mission of connecting the world’s professionals to make them more productive and successful. We’re excited to show you what’s next.
With sincere thanks,
Deep Nishar – Senior Vice President, Products & User Experience”””

Categories
Social Media

Small business loves Facebook and Twitter, ignores LinkedIn, Google+, and Pinterest (infographic)

90 percent of small businesses are on Facebook, and 70 percent are on Twitter. LinkedIn, Google+, and Pinterest? Not so much. Interesting article by John Koetsier, but I would urge anyone working in the B2B arena to make LinkedIn their No. 1 priority

“Marketing software company VerticalResponse surveyed almost 500 small businesses, finding that 66 percent are spending more time on social media this year than last.

In fact, more than half of small business owners and managers spend more than an hour a week on social media, and a staggering 43 percent spend more than six hours every week blogging, sharing, and tweeting about their business. Those are massive numbers — I’ve spent some time in the local search industry working with small business owners, and many were not willing to look at Facebook and Twitter for even 15 minutes as little as two years ago.

More than half have a blog and, as mentioned above, most are on Facebook and Twitter.

But small businesses are virtually ignoring LinkedIn (participation at just 4 percent), Google+ (3 percent), and Pinterest (one percent). In other words, owners and managers are still very focused in their digital market efforts … and that’s likely leaving some vast untapped resources for savvy marketers.

There are some, however, who wish that social media wasn’t such a high-maintenance squeeze. A full third wished they’d like to spend less time on social media … which, I suppose, means that they are not yet seeing the kinds of returns that justify their investment.

Even so, the number of small businesses that have increased their social media budgets is four times higher than those that have decreased their budgets. So something is definitely working.

Full details here in the infographic:”

Read more at http://venturebeat.com/2012/10/29/small-business-loves-facebook-and-twitter-ignores-linkedin-google-and-pinterest-infographic/#6fR0F3UzULHbaiwL.99

Categories
Advertising Armstrong Beech Marketing Expert / Ology Marketing Social Media

9 ways to screw up advocacy marketing

9 ways to screw up advocacy marketing

Great article by Brian Cavoli in Boston in ‘iMedia Connections’

“Every brand can benefit from strong consumer advocacy. Fewer consumers are relying on ads and media coverage to make their purchase decisions. They are increasingly turning to each other and to social media to share opinions and gather insight before making purchases, whether it’s a big ticket purchase or an innovative new laundry detergent (have you tried Tide Pods yet?).

The fact that shoppers trust personal recommendations more than brand messaging is nothing new. But did you realize that even as social technologies mature, our trust in word of mouth is skyrocketing? Nielsen’s latest trust in media report shows that in the last four years, our trust in recommendations from friends increased 20 percent and trust in online reviews is up 15 percent. At the same time, trust in TV, magazines, and newspapers are all down more than 20 percent. The funny thing is this — that’s where marketers spend much of their money. Go figure.”

9 ways to screw up advocacy marketing

Categories
Armstrong Beech Marketing LinkedIn Marketing Social Media

LinkedIn and Twitter sharing links – change from 1st July 2012

Did you spot this LinkedIn update yesterday, 1st July?

“LinkedIn and Twitter have worked together since 2009 to enable you to share your professional conversations on both platforms. Twitter recently evolved its strategy and this will result in a change to the way Tweets appear in third-party applications. Starting today Tweets will no longer be displayed on LinkedIn.

We know that sharing updates from LinkedIn to Twitter is a valuable service for our members. Moving forward, you will still be able to share updates with your Twitter audience by posting them on LinkedIn.

How can I continue to share updates on both LinkedIn and Twitter? 

Categories
Armstrong Beech Marketing Social Media

Great Video on Social Media from You Tube and a link to the SocialNomics website

 Great Video on Social Media from You Tube and a link to the SocialNomics website

Social Media Revolution 2 – (refresh)
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Socialnomics Website link

http://www.socialnomics.net/

Five Tips for Improving Your Social Netiquette

http://www.socialnomics.net/2012/08/03/five-tips-for-improving-your-social-netiquette/