Categories
Leadership/Management Seth Godin

Leading your team – being crystal clear

Leading your team – The panda and the bicycle

Another great post from Seth Godin on leading your team and a good one to remember when you next meet someone with a closed mind….
“Many tribes gain in power and connection by finding their opposite, by identifying the choices that members won’t make.
“People like us don’t do things like that.”
So the vegan tribe obviously chooses to not eat meat. And during the key formative years, the Apple tribe wouldn’t deign to buy Microsoft products. The Amish build solidarity and define themselves by the machines they choose not to use, and for a long time, many professional photographers wouldn’t use digital cameras.
The smart choice is to understand that tribal identity is based on choices, not on facts, based on allegiances, not the intentional disregard of the rest of the world. Some sects of the motorcycle tribe don’t wear helments… not because they believe it’s safer (and thus denying the obvious) but because it’s a choice they want to make.
Shortly after Copernicus rocked the world by proving that the Earth goes around the Sun (and not vice versa), many religions condemned this insight, “people like us don’t believe things like that.”
The problem is this”: ……….
Read the article here
 
Categories
Communications Marketing Seth Godin

Whose job is "marketing" in your office?

From my newsletter 25th May 2012
Just the people with marketing in their job title or ????
What about the person answering your calls – the first contact with your clients and prospects.  First impressions, good call handling all very important. And the first contact in your office for visitors.  Certainly part of marketing.  And it’s at this initial point it is SO easy to enquire ‘may I ask whether you were recommended to us or xxxxx” This information is absolutely critical to focus efforts and test and measure expenditure on promotions.
Then how the call is handled, the enquiry dealt with, the information sent back to client/prospect. That’s all critical too in the customer journey.  

Categories
Seth Godin

Interesting blog from Seth Godin: "Back to (the wrong) school

Back to (the wrong) school

A hundred and fifty years ago, adults were incensed about child labor. Low-wage kids were taking jobs away from hard-working adults.
Sure, there was some moral outrage at seven-year olds losing fingers and being abused at work, but the economic rationale was paramount. Factory owners insisted that losing child workers would be catastrophic to their industries and fought hard to keep the kids at work–they said they couldn’t afford to hire adults. It wasn’t until 1918 that nationwide compulsory education was in place.
Part of the rationale to sell this major transformation to industrialists was that educated kids would actually become more compliant and productive workers. Our current system of teaching kids to sit in straight rows and obey instructions isn’t a coincidence–it was an investment in our economic future. The plan: trade short-term child labor wages for longer-term productivity by giving kids a head start in doing what they’re told.
Large-scale education was never about teaching kids or creating scholars. It was invented to churn out adults who worked well within the system.
Of course, it worked. Several generations of productive, fully employed workers followed. But now?
Nobel-prize winning economist Michael Spence makes this really clear: there are tradable jobs (making things that could be made somewhere else, like building cars, designing chairs and answering the phone) and non-tradable jobs (like mowing the lawn or cooking burgers). Is there any question that the first kind of job is worth keeping in our economy?
Alas, Spence reports that from 1990 to 2008, the US economy added only 600,000 tradable jobs.
If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
Do you see the disconnect here? Every year, we churn out millions of of workers who are trained to do 1925 labor.
The bargain (take kids out of work so we can teach them to become better factory workers) has set us on a race to the bottom. Some argue we ought to become the cheaper, easier country for sourcing cheap, compliant workers who do what they’re told. We will lose that race whether we win it or not. The bottom is not a good place to be, even if you’re capable of getting there.
As we get ready for the 93rd year of universal public education, here’s the question every parent and taxpayer needs to wrestle with: Are we going to applaud, push or even permit our schools (including most of the private ones) to continue the safe but ultimately doomed strategy of churning out predictable, testable and mediocre factory-workers?
As long as we embrace (or even accept) standardized testing, fear of science, little attempt at teaching leadership and most of all, the bureaucratic imperative to turn education into a factory itself, we’re in big trouble.
The post-industrial revolution is here. Do you care enough to teach your kids to take advantage of it?

Email this • Subscribe to this feed • Share on Facebook
Taken from this webpage: http://www.feedblitz.com/f/?FBLike=http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/csuYxpZcUjI/back-to-the-wrong-school.html