Podcasts Streaming Media & Live Streaming Virtual Events Webcasts Webinar

Webinars, webcasts, streaming

Webinars, webcasts, streaming

Mike Knight from MK Link explains the difference between Webinars, webcasts, streaming  – words which perhaps we don’t always use correctly.  


A webcast is largely accepted to be different from a webinar in that it is a broadcast over the web (Web+Broadcast) that typically comes from a single source. i.e. one person makes the webcast and many people receive it but do not interact.  They can be live or recorded. Think of them like a TV programme that is broadcast into the ether. Or a radio programme.
In fact both TV and radio can be broadcast as normal and also broadcast simultaneously on the web. This is called a simulcast.  In recent years of course, TV has become more interactive and allows users to select post-broadcast shows (“Catch-up TV”) but also to interact with them to a limited extent, e.g. requesting more information (hence the expression “press the red button now”).


These are similar in nature to webcasts except that they tend to be more interactive and allow multiple people to broadcast and be involved. ie  “Many-To-Many” interactions rather that “One-To-Many” interactions (Webcasts).    “Webinars” and “web-conferencing” and “online meetings” and “online workshops” are used interchangeably. (Web+Seminar = Webinar).  Again, they can be live or recorded.

Streaming Media & Live Streaming

This refers to the protocols and networks that underpin webinar technology, rather then necessarily describing an event itself. In essence, it’s the ability to start consuming media before a whole file has been received.
If you think of a DVD, you have the whole file in your hands. If you think of watching a movie online, it is streamed to you, so you can watch it as you go along. i.e. you don’t have to wait until the whole film is downloaded.
To “smooth out” the process, buffering takes place, which keeps a short amount of the media in local memory so that even if the feed is discontinued momentarily, the media will still play without interruption.

Virtual Events

These can be trade shows and job fairs and whole on-line academies.   Think of going to a trade show, say for example the Technology for Marketing show at Earls’ Court in London. The WHOLE experience can be replicated in an online environment (apart from physical things like food) and the beauty of it all is that there’s no travelling, parking, hotels bills etc and everything is recorded. (Pretty much the same benefits as webinars)


A Podcast is rather different in that it is simply media (audio or video) that is available for download and is not transmitted either live or recorded at a predetermined time”.
Mike Knight.

Armstrong Beech Marketing Pareto 80-20 Principle Podcasts Talks

Pareto and the 80-20 Rule

One of my favourite principles…..
So then, thinking about this principle in your business today…

  • Do 80% of your sales come from 20% of your clients?
  • Do 80% of your sales come from 20% of your sales team?
  • Do 80% of your decisions in meetings come from 20% of your time?
  • Do 80% of customer complaints relate to the same 20% of your services/products
  • And your ROI on advertising – would this also be approximately 20% of your spend producing 80% of your campaign’s results?

You get the idea. So what?

Armstrong Beech Marketing Website page on ‘ology’
which I did earlier this year for TWBC national website.

Armstrong Beech Marketing Leadership/Management Marketing Networking Pareto 80-20 Principle Podcasts

Being seen as the Expert in professional service firms

Being seen as the Expert in professional service firms –
from Newsletter in March 2012
Really, really important to show you are the expert and have the ‘ology’:  Being seen as the expert is a critical ingredient for any professional service business and I’ve written on the various ways to communicate this previously.  I just want to touch on two ways today:
Article writing is an essential part of this and do try to increase the number of outlets for your articles.  Not only on your blog on your website and your newsletter!  But when you can link articles to topical news it’s even more powerful as you then have the opportunity not only to share with your usual readers, but also to submit to the press and different outlets for the article to be published. Here’s an example of two articles I’ve enjoyed recently to illustrate:
It Can Only Be A Question Of Leadership – received through Rene Carayol’s newsletter
“AVB Sacked at Chelsea FC
The media is in its usual frenzy as Roman Abramovitch seeks his eighth manager in his eight year reign as the owner of Chelsea Football Club”   and the article continues to explore in quite some detail what led to the downfall of AVB”.
And following the sinking of the Concordia in January, Jan Bowen Nielson from Quiver Management wrote this article:   “Where was the coach when the ship went down”. exploring not only the blame directed at the captain for causing the accident but also the wider debate around corporate ethics, safety and individual responsibility.
It was through one of Jan’s open courses I gained my coaching and mentoring qualification last year.  It has been such a useful tool.  If this has been something on your ’roundtuit’ list, do bring it up to the top – so many benefits for you as an individual and for your business.  See the link here to the forthcoming courses. 
And what about a podcast?   Something that’s been on my ’roundtuit’ for quite a while and I did two earlier this year for The Business Women’s Networking group’s national website.  I chair their Bath monthly meetings.
So far, two on networking and one on the Pareto 80-20 Principle.   I had a skype call with the TWBC contact and it was recorded that way.   How could you use this in your business – either keeping as a podcast or moving into You Tube?