Categories
Brand Lead generation LinkedIn

LinkedIn Recent Activity & LinkedIn Top Updates

LinkedIn Recent Activity & LinkedIn Top Updates

It is hard to keep up to date with all the changes going on at LinkedIn…… Here’s a useful article by Mark Stonham.   “””Two changes made by LinkedIn Recent Activity and Top Updates deserve clarification because they have not been clearly explained by LinkedIn.

In a way, from a user perspective, these are inter-related.

  • For those of us who want to keep our contact network informed and develop our personal brand (content publishers) we gain from the introduction of “Recent Activity”, as we now have a bigger digital footprint and can use LinkedIn more like a personal website and blog.
  • For those of us who want to gain insight (content consumers) we can see a bigger picture by choosing to see recent updates made by people when we visit their profile and click on the ‘Recent Updates’ option.
  • However people have noticed that fewer people are seeing their status updates.

Outlined below are the two changes, with more explanation and insight into the implications.

Check out the article here

Categories
LinkedIn Marketing Uncategorized

A 5-Minute Plan for Mastering LinkedIn Marketing

A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic]

linkedin-marketing-plan
A great article from Corey Eridon of Hub Spot with some good pointers to focus on.
“””I must admit that, when it comes to marketing myself, I don’t take as much advantage of LinkedIn as I should. But you know what they say about marketers: They’re terrible at marketing themselves.
I guess I prove ’em right. But you don’t have to fall victim to that adage!

Categories
Business Growth LinkedIn Social Media

LinkedIn celebrates 200 million members on UK – neat infographic & nice thank you from Senior VP


and a nice ‘thank you’ from the senior VP.  When did you last thank your customers?
“””Hello,   Recently, LinkedIn reached a new milestone: 200 million members. But this isn’t just our achievement to celebrate — it’s also yours.
I want to personally thank you for being part of our community. Your journey is part of our journey, and we’re delighted and humbled when we hear stories of how our members are using LinkedIn to connect, learn, and find opportunity.
All of us come to work each day focused on our shared mission of connecting the world’s professionals to make them more productive and successful. We’re excited to show you what’s next.
With sincere thanks,
Deep Nishar – Senior Vice President, Products & User Experience”””

Categories
Armstrong Beech Marketing LinkedIn Marketing Social Media

LinkedIn and Twitter sharing links – change from 1st July 2012

Did you spot this LinkedIn update yesterday, 1st July?

“LinkedIn and Twitter have worked together since 2009 to enable you to share your professional conversations on both platforms. Twitter recently evolved its strategy and this will result in a change to the way Tweets appear in third-party applications. Starting today Tweets will no longer be displayed on LinkedIn.

We know that sharing updates from LinkedIn to Twitter is a valuable service for our members. Moving forward, you will still be able to share updates with your Twitter audience by posting them on LinkedIn.

How can I continue to share updates on both LinkedIn and Twitter? 

Categories
Armstrong Beech Marketing LinkedIn Marketing Networking

Networking – Love it or Hate it – Part 2

Listen to the podcast here

This is Part 2 of my Networking Articles, The Follow Up
Some of you are regular attendees; others not sure and others again absolutely hate it.  I have always networked and passionately believe in its value. When working in the telecoms sector and establishing an office here in the South West, I gained at least one third of my business through networking.   And, equally important, those customers remain loyal and don’t get whisked away when the next ‘too good to miss’ telesales call comes in – so long, of course, that you have ‘done what you say on the tin’ and given them the very best customer service. So do give it a try.
But before you start:  you must make the time to follow up every interesting conversation/potential lead from each event within a couple of days.  If you’re not prepared to do this, then probably worth waiting until you can follow up effectively.

  • If you have promised to follow-up with someone about something, do it within a couple of days of the event whilst still fresh in your mind (and theirs) with a quick email or phone call.   And of course you’ll invite them to join your network on LinkedIn…  Even if you haven’t promised to follow up, then Linked In is great to maintain contact.  If emailing, why not attach your own ‘outlook’ business card to your mail, so it saves having to make out a card for you.  Make it easy to do business with you…. If you do a lot of networking, then perhaps consider a business postcard or folded overprinted note let to ‘stand out’ from the standard two-line email.   I was sent once a great looking card as a follow up from a national IFA once but it had no contact details!  What a waste – in fact more than that – it made me think the company was daft for going to all that trouble and not ensuring the basics were in place!
  • If you are sending an email follow up, check your email signature to see that it’s complete.   If you’re in business, you don’t have a Hotmail, Gmail, AOL account do you?  Needs to be the same as your website. These others are great for home use but do not give you a professional image. Take care with sending your own logo and test to ensure it is received as you send it and not as a box with a X in the corner.  Your signature needs:
    • First name and surname
    • Company name
    • Job Title
    • Strap line/sentence about what you do
    • Landline
    • Mobile
    • Skype if appropriate
    • Email address
    • Website
    • Links to your social media networks, eg LinkedIn, Twitter, Face book etc.
    • Links to articles on your blog or any special offers
  • If you have time, consider how the person you met is most likely to want to be communicated with – think about where they fit in with the behavioural/disc quadrants and contact accordingly.
  • When you make contact, where appropriate, suggest a follow up meeting to find out more about their business and for them to find out more about yours.
  • When you receive an email from a new contact, make sure you update your ‘contact’ details on your PC, eg outlook contacts. Personally I copy all details from an email signature and then paste onto a new contact and then populate the appropriate boxes accordingly.  (it’s always a nuisance where people list their landline numbers as +44 (0) 1225 111111)!    Another good idea is to send new contacts your own outlook business details – that way you know they’re all there and correct!
  • Exchanging business cards doesn’t give you the permission automatically to add to your data base for email ‘blasts’, unless you agreed that you would when chatting.  Nor does a list giving email addresses.  You should contact people individually if this is what you want to do to ask permission.
  •  If you are sending out an email newsletter, don’t just abandon the bounce backs and out of offices. There can be lots of useful information there – mobile numbers, alternative contact numbers and the like.  Copy and paste into the contact information.

You get out of networking what you’re prepared to put in, but you need to ‘work’ at it and build the trust.  Building up a network can become one of your best marketing strengths and can help to generate regular referrals.

Categories
LinkedIn Marketing

Which Groups have you joined in LinkedIn?

Think laterally, so not just those connected with your profession or industry, but also those who work in the same target market as you but in a different segment, and those who can recommend business to you.  Use your expertise in your profession to be seen and heard.

Categories
LinkedIn Marketing

New Year Marketing Actions

10 Easy wins for the New Year Who loves your business more than you?  Answer: No-one. No-one will ever love your business as much as its owner. Do remember that when delegating your marketing within your company and /or if it’s up to you to ‘do’ the marketing.  How much time are you going to allocate yourself each day /week to spend on marketing and all that makes up this wonderful word?

Categories
Armstrong Beech Marketing LinkedIn Social Media

LinkedIn tips to get you started – and finally…

Be patient and take the long-term approach
Try to keep the same tone when you leave messages as this will be your ‘voice’.  Whilst you don’t want to waffle, you also don’t want to sound curt. Follow new groups first before you contribute, so you get the feel of the group etc.
Be constant – try to allocate some time daily and keep to that.  Half an hour would be great, particularly when starting, as there’s a lot to do and learn.
Don’t just ‘broadcast’ your offers; LinkedIn, as with all Social Media, is about building relationships. Therefore consider following this ‘rule of threes’:

  • one message about your business but not a ‘sales’ message.
  • the next about something relevant in the industry, eg accountant and budget; new industry guidelines in XXX; etc.
  • something personal about you/your business colleagues;/ something random, but always professional. This keeps the interest.    If you are ONLY in ‘broadcast’ mode, you’ll soon be ‘hidden’ from view more than you’re read.

I hope this has been helpful.   Here’s LinkedIn’s own link to its learning pages: http://learn.linkedin.com/training/                                        
 Debbie Newman
Armstrong Beech Marketing
www.armstrongbeech.co.uk
If you are running a business within one hour’s drive of UK BA15 2 , and need some support in getting your LinkedIn started, why not use my ‘Getting Started on Linked In’ service – see the Armstrong Beech Marketing website on the right under ‘Marketing Projects’.
 

Categories
Armstrong Beech Marketing LinkedIn

LinkedIn tips to get you started – 13 – Use the applications

13.  Use its applications…
Go to ‘More’ at top of home page > drop down… or some of the key ones are below ‘experience’ in your profile.

  1. Lots of social networking…
  2. Show, don’t just ‘tell’: Applications give you the chance to show what it is that you do… You can post a power point or keynote presentation (slide share or Google presentations), add a video (slideshare or Google presentations), feed into your blog (word press and blog link) and add PDF files or word documents (box net), announce and RSVP events, conduct polls, share the books you’re reading (Amazon) and Twitter (you can link Twitter to your Linked In account – really useful. Currently this is not poss with Facebook (April 2011)
  3. Believe http://www.jingproject.com good if you want to add a video (free software).  It will allow you to record a 5 minute screen capture as a video.
  4. If you’re running an event, send invitees the link for them to confirm on your LinkedIn event. Again good for SEO etc. and to show others what you are doing.

If you are running a business within one hour’s drive of UK BA15 2 , and need some support in getting your LinkedIn started, why not use my ‘Getting Started on Linked In’ service – see the Armstrong Beech Marketing website on the right under ‘Marketing Projects’.

Categories
Armstrong Beech Marketing LinkedIn

LinkedIn tips to get you started – 11 & 12 – Don't sell overtly and Advertising

11.  Don’t sell overtly and Advertising
1.    Don’t sell overtly

  1. Rather, think about how you can communicate by helping/giving; trying to ‘sell’ won’t help you/your brand on LinkedIn in the long term.
  2. Start a discussion thread about something topical within your industry and to which people will contribute  – see the sort of discussions that attract a good following
  3. Or maybe something challenging!

 2.    Advertising – you can select a ‘pay per click’ option rather like Google Ad words, with the plus that you can be very selective about your target market (not free).
As with everything on LinkedIn, things change all the time, so do check out latest situation with advertising etc.
 
If you are running a business within one hour’s drive of UK BA15 2 , and need some support in getting your LinkedIn started, why not use my ‘Getting Started on Linked In’ service – see the Armstrong Beech Marketing website on the right under ‘Marketing Projects’.