Categories
Internet Marketing/Social Media SEO Website

7 basic SEO tips to help you get started

There are any number of guides to what we should be doing at all/better with regard to SEO (search engine optimisation) . The below article written by Digital Marketing Assistant with Business West, Chris Danks, is a great summary of how it is and what you can do yourself.   And a great reminder/check list to us all if we think we know it all already!  Really important to ensure all these tips are in place.

7 basic SEO tips to help you get started

Getting to grips with Search Engine Optimisation (SEO) basics is essential to increase traffic to your website and therefore improve the opportunity for sales and lead generation.

First off you need to understand what SEO is all about. SEO is the process of improving the position or ranking of web pages in the natural or unpaid results of search engines. It consists of many elements including website structure, social media, and links. But in the end it all comes down to the words and phrases people enter in to the search engine to find what they are looking for.

7 basic SEO tips to help get you started
7 basic SEO tips to help get you started

But how important is to appear at the top of Google? Research has shown there’s a strong correlation between how high a web page appears in the search results and how many visitors it receives. And with an average of 6 billion searches per day on Google it’s clear that search engines are the primary tool used to navigate the web.

In the rest of this blog I’ll outline 7 elements that should be considered a key part of your SEO efforts

Read the article here

Categories
Internet Marketing/Social Media

Five Ways To Fail In Your Multilingual Search Engine Marketing

Good article by Ian Harris

Multilingual search marketing is a service offered by many agencies, but done correctly by few with most practising outdated methods and taking a wholly flawed approach.

Throughout my career, firstly as Chief Technical Officer at a major web localisation company and now as CEO and founder of the UK’s leading multilingual search marketing company, Search Laboratory, I’ve encountered numerous international campaigns that are doomed from the off-set due to fundamental flaws.

So that those businesses selling online to foreign markets are aware of just what causes their global search marketing to be unsuccessful I’ve listed five sure-fire ways to ensure your multilingual search campaigns will fail:

Read the article here

Categories
Internet Marketing/Social Media Uncategorized Video Website

5 Stats You Need to Know About Online Video Marketing [Infographic]

Neat infograhic

by  Jesse Noyes in Content Marketing

The infographic comes courtesy of Brainshark, Inc., the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. You can thank Brendan Cournoyer, Brainshark’s content marketing manager, for the post below.It’s no secret that online video has become one of the hottest trends in content marketing.But it’s not just that video is big right now – it’s that it’s getting bigger. Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. As a result, online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey.

Want more proof? Here are five statistics to know about online video marketing:
 
Categories
Armstrong Beech Marketing Internet Marketing/Social Media Sales

Do you want more sales?

There are only three main ways to increase your sales in your business….
1. Find new customers
2. Get your existing customers to buy more (cross sell and upsell)
3. Get your existing customers to buy more often
With (2) and (3), once you understand why your existing customers buy from you, you can examine ways of getting them to buy more or more frequently (more next time).
Simples…” Or is it?
Finding new customers is expensive. Think about the Banks and the ‘deals’ they offer to entice you to switch accounts to them. How much does it cost them? How much does it cost you? Do you have a sales team/business development people just concentrating on growing your data base and finding new business? Lots of figures around for how much more it costs to sell to a new customer rather than an existing one, but broadly it’s around 10-15% – some research shows a lot more. I attended a webinar this week which suggested it was “25 times easier to sell to an existing customer than find a new one” (no support research for this, however). How much are you spending on finding new business?
Cross Selling: refers to selling items that are complementary to the item your client/customer is purchasing. So then, what if you are a professional practice, how does this work for you? Do you have some larger clients in, for example, London who only use you for a specific discipline of your whole offering. How would it be to expand this? How can you motivate your client to buy from you? What is important for your client? How does he/she think? You need to have genuine interest, really understand your client’s organisation in depth and have built trust with them first.
Upselling: Getting your existing customers to buy more… where you offer your customer an additional product or service at the point that they buy – either a more sophisticated version of what they were going to buy or items that will complement the sale. The purpose of upselling is to build a mutual benefit so that both you and the customer win. Upselling assumes that you have already made/are making the sale – now don’t lose it – the process must never be aggressive.
Because you have already costed in your overheads into the original selling price of the goods or services, the ‘cost’ of the upsell can be relatively inexpensive if offering ‘extras’, eg a second cup of coffee. So even a small additional extra can add up to a valuable profit contribution over time.
We’ve all experienced it :

  • Restaurants/Coffee Shops: would you like to see the dessert menu”? “What size coffee” or “would you like a pastry with that”?
  • McDonalds: Offers to ‘go large’ for fries/coke etc.
  • Laptops: more memory, hard disk, free anti-virus or XX months free insurance
  • Shoe Shops: how many jars/cans of polish do you have in your cupboard?
  • Amazon: suggesting other products/services we would like, based on our previous shopping history;

Selling more often:

  • can you increase the % sales of your service/product to a client?
  • what are the buying patterns of your customers? Have you discussed their needs to see if you can offer additional products/services which would ‘fit’?
  • can you ‘add value’ to your offering to build loyalty and repeat business?

The Maths (kept simple but do apply the principle)
Now: you have 50 customers each spending £500 x 5 times a year equals £125,000
Add: 5% to each you get:
You get: 52.5 customers each spending £525 x 5.25 purchases equals £144,703
What’s so powerful about this is that the increase in turnover is not just 5% but three times this, giving you a huge 15.76% increase in turnover. Try this calculation too: instead of adding 5% to the three elements, add 30% – you’d find you’ve doubled your turnover. What would that do to your profit contribution and bottom line? Food for thought, certainly…

Categories
Internet Marketing/Social Media Social Media

The Top 5 Corporate Twitter Disasters of 2012

The Top 5 Corporate Twitter Disasters of 2012

November 20, 2012

2012 has been the year big businesses finally took the big leap toward embracing social media. But it’s also produced some of the most disastrous tweets in corporate Twitter history.
Social media can be an important and inexpensive PR tool for companies, but when used improperly, it can bring about very negative consequences.
Here are 5 of the year’s biggest corporate Twitter blunders, and some thoughts on how the right technology and some basic training could’ve helped:
Readthe whole article with examples here from Ryan Holmes, CEO at HootSuite.  http://www.linkedin.com/today/post/article/20121120210129-2967511-the-top-5-corporate-twitter-disasters-of-2012