Experience the power of a Bookbook

Experience the power of a Bookbook

IKEA Channels Apple in a hilarious ad for its new catalogue ‘Bookbook’

This is just very funny.   It looks so simple but I wonder how many hours it took and how many professionals were involved  to put this together.
IKEA Channels Apple in a Hilarious Ad for Its New Catalog ‘Bookbook’

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Psychology of colour – why marketers choose certain colours

Psychology of colour – why marketers choose certain colours

An interesting article by Kevin Allen on The Psychology of Colour:
“It’s no secret that different colours evoke different emotions in us, and that marketers have been taking advantage of this for years.
But which colours spur which emotions?
Perhaps most notably, it is said that red stimulates the appetite. That’s why the colour is so prevalent with national food chains like McDonald’s, Pizza Hut, KFC, Wendy’s, Popeye’s and Chipotle.
Blue, meanwhile, is the colour most preferred by men, and corporations often use it because it is thought to be productive and not invasive.
These and other colour-related insights can be found in this Infographic from CertaPro Painters”
For the rest of Kevin Allen’s article, please click here

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3 Power Tips to Super Charge Your Ads

Some great tips in this article, even though a few years old now. Replace fax for email!

3 Power Tips to Super Charge Your Ads – by Joe Gracia

If you’re like most small business owners you would really love to get a lot more results from your ads. Wouldn’t it be fantastic to place a small ad, or mail a letter or flyer to your target market and then get your phone ringing off the hook. It isn’t that difficult once you know how to construct an ad that attracts your best prospects and gets them to take immediate action.

The problem with most marketing pieces is that they don’t get immediate action. One of the reasons for that is because small business owners are sometimes misled into believing that they don’t need immediate action from their marketing. They believe that getting their name out there in the marketplace builds brand ‘awareness,’ and that’s
all you need from your marketing.
Don’t you believe it.

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Video on Demand – new information from CAP

Committee of Advertising Practice news update CAP News

Video on Demand (VOD) a difference a note makes

17 August 2012

It’s been two years since the ASA was designated by Ofcom to co-regulate advertising included within notifiable on-demand programme services, or video-on-demand (VOD) services as they’re more commonly known. Advertising in VOD services was already subject to the CAP Code by then, and marketers bore the primary responsibility for ensuring that their advertising complied with the CAP Code. What changed in late July 2010 was that a new set of rules, derived from the Communications Act 2003 (as amended), became the responsibility of the ASA to enforce – and they were to be enforced against VOD service providers. 

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Do you use the word "Independent" in your advertising copy?

Another excellent article from CAP – 

The Committee of Advertising Practice

Independence and Impartiality

05 July 2012

A fundamental cornerstone of the CAP and BCAP Codes is that marketing communications must not materially mislead or be likely to do so. An ad can mislead by ambiguity, through presentation or by omitting important information. When considering presentation, advertisers should take care to think about the likely message that consumers will take from a claim. The ASA has investigated several complaints about companies that claim to be “independent” or “impartial”. Most recently, those investigations have been in the estate agency sector, where consumers might infer that independent operators offer greater local and specialist knowledge; and the funeral services sector, where consumers might attribute an “independent” business with a greater degree of empathy or personal service at a time of grief or vulnerability. 

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9 ways to screw up advocacy marketing

9 ways to screw up advocacy marketing

Great article by Brian Cavoli in Boston in ‘iMedia Connections’

“Every brand can benefit from strong consumer advocacy. Fewer consumers are relying on ads and media coverage to make their purchase decisions. They are increasingly turning to each other and to social media to share opinions and gather insight before making purchases, whether it’s a big ticket purchase or an innovative new laundry detergent (have you tried Tide Pods yet?).

The fact that shoppers trust personal recommendations more than brand messaging is nothing new. But did you realize that even as social technologies mature, our trust in word of mouth is skyrocketing? Nielsen’s latest trust in media report shows that in the last four years, our trust in recommendations from friends increased 20 percent and trust in online reviews is up 15 percent. At the same time, trust in TV, magazines, and newspapers are all down more than 20 percent. The funny thing is this — that’s where marketers spend much of their money. Go figure.”

9 ways to screw up advocacy marketing

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Branding considerations when commissioning a logo

An excellent article on branding from Mark at Yee-ha! Design & Brand Communications. 

A few things to think about when commissioning a logo…

Use a professional graphic designer that specialises in identity. You will then
get a logo that is unique to you, your business, product or services and be
relevant to your target audience and existing customers.

Your logo will be created and provided to you in various file formats so it
can be reproduced consistently on all medias. (From signage, embroidery
on uniforms, websites, business cards, exhibition stands, sales literature,
vehicle livery, etc.)

When you brief your designer:

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Regulations governing both your website and your use of social media

The following articles all relate to the new regulations which came into force on 1st March 2011 governing both your website and your use of social media