Advertising Advertising and Design Armstrong Beech Marketing Copywriting

3 Power Tips to Super Charge Your Ads

Some great tips in this article, even though a few years old now. Replace fax for email!

3 Power Tips to Super Charge Your Ads – by Joe Gracia

If you’re like most small business owners you would really love to get a lot more results from your ads. Wouldn’t it be fantastic to place a small ad, or mail a letter or flyer to your target market and then get your phone ringing off the hook. It isn’t that difficult once you know how to construct an ad that attracts your best prospects and gets them to take immediate action.

The problem with most marketing pieces is that they don’t get immediate action. One of the reasons for that is because small business owners are sometimes misled into believing that they don’t need immediate action from their marketing. They believe that getting their name out there in the marketplace builds brand ‘awareness,’ and that’s
all you need from your marketing.
Don’t you believe it.

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The Basics of Branding

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company.

By John Williams

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

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Do you use the word "Independent" in your advertising copy?

Another excellent article from CAP – 

The Committee of Advertising Practice

Independence and Impartiality

05 July 2012

A fundamental cornerstone of the CAP and BCAP Codes is that marketing communications must not materially mislead or be likely to do so. An ad can mislead by ambiguity, through presentation or by omitting important information. When considering presentation, advertisers should take care to think about the likely message that consumers will take from a claim. The ASA has investigated several complaints about companies that claim to be “independent” or “impartial”. Most recently, those investigations have been in the estate agency sector, where consumers might infer that independent operators offer greater local and specialist knowledge; and the funeral services sector, where consumers might attribute an “independent” business with a greater degree of empathy or personal service at a time of grief or vulnerability. 

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Branding considerations when commissioning a logo

An excellent article on branding from Mark at Yee-ha! Design & Brand Communications. 

A few things to think about when commissioning a logo…

Use a professional graphic designer that specialises in identity. You will then
get a logo that is unique to you, your business, product or services and be
relevant to your target audience and existing customers.

Your logo will be created and provided to you in various file formats so it
can be reproduced consistently on all medias. (From signage, embroidery
on uniforms, websites, business cards, exhibition stands, sales literature,
vehicle livery, etc.)

When you brief your designer:

Advertising and Design Email

How to get the best results when sending Email Newsletters

Glance through these bulleted headers and think about whether these points are being discussed in your business. If you have a team who prepares your company’s emails for you, are you receiving regular statistics to show the comparative open rate, click through rate, bounce rate and opt out rate? If not, why not? It’s so easy when using an email house. And it’s great value for money.I’d be happy to recommend the company I’m using. Just email me here.
What are your objectives from sending your newsletter?
It’s all about permission You need to have permission to add someone to your data base to receive your newsletter. Meeting them over breakfast and having a chat doesn’t count! My article on networking may be of interest to you…
Why should anyone sign up to receive your newsletter – what’s in it for them?
Planning: Have you completed your marketing calendar for the remainder of the year? I’ve got a ‘template’ here for you if it helps.
Design/Content/Style/which font to use?
What order are emails read?
Create a check list:
Sending through your own email system or using an email provider?
How often to send and when
Mobile email reading:
Headline & whose email should it come from?
Who is reading your emails?
What are good open rates for emails?
Does it matter if your email is actually read?
Test and Measure.
If I can be of any help do get in touch, or you might like to consider my Email Half Day programme. More information on my website.