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Advertising and Design Thank you

Thank you

Thank you
“Thank you for making a brave choice.
For choosing a path that guaranteed pain and exhaustion.   And for walking it with determination and maturity, showing us that the easy way isn’t always the best.
Thank you for the sacrifices; the 6am starts, ice baths, Christmas Day runs. All to follow your dream. A dream we came to share.
Thank you for London. For carrying a nation on your shoulders, turning pressure and expectation into strength and speed. For showing us what belief looks like.
Thank you for smiling. And for crying. For being human, albeit with superhuman abilities. For making us feel that although we didn’t know you, we did.
Thank you for the comeback. For showing us how to defy the odds and return even stronger. Oh, and raise a family at the same time.
Thank you for inspiring us to run faster, jump higher, throw further. Or to simply try harder in whatever we do. For showing us that nothing’s out of reach and that ordinary people can do extraordinary things.
Thank you for being the girl next door who took on the world. And won.
Thank you Jessica.
Here’s to the next adventure”.
Brilliant. It appeared just 5 days after Jessica Ennis-Hill announced her retirement- a full-page feature (ad?) in The Times on 18th October, from Santander.

Categories
Advertising Advertising and Design Armstrong Beech Marketing Copywriting

3 Power Tips to Super Charge Your Ads

Some great tips in this article, even though a few years old now. Replace fax for email!

3 Power Tips to Super Charge Your Ads – by Joe Gracia www.givetogetmarketing.com

If you’re like most small business owners you would really love to get a lot more results from your ads. Wouldn’t it be fantastic to place a small ad, or mail a letter or flyer to your target market and then get your phone ringing off the hook. It isn’t that difficult once you know how to construct an ad that attracts your best prospects and gets them to take immediate action.

The problem with most marketing pieces is that they don’t get immediate action. One of the reasons for that is because small business owners are sometimes misled into believing that they don’t need immediate action from their marketing. They believe that getting their name out there in the marketplace builds brand ‘awareness,’ and that’s
all you need from your marketing.
Don’t you believe it.

Categories
Advertising and Design Armstrong Beech Marketing Brand Marketing

The Basics of Branding

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company.

By John Williams

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Categories
Advertising Advertising and Design Armstrong Beech Marketing Marketing

Do you use the word "Independent" in your advertising copy?

Another excellent article from CAP – 

The Committee of Advertising Practice

Independence and Impartiality

05 July 2012

A fundamental cornerstone of the CAP and BCAP Codes is that marketing communications must not materially mislead or be likely to do so. An ad can mislead by ambiguity, through presentation or by omitting important information. When considering presentation, advertisers should take care to think about the likely message that consumers will take from a claim. The ASA has investigated several complaints about companies that claim to be “independent” or “impartial”. Most recently, those investigations have been in the estate agency sector, where consumers might infer that independent operators offer greater local and specialist knowledge; and the funeral services sector, where consumers might attribute an “independent” business with a greater degree of empathy or personal service at a time of grief or vulnerability. 

Categories
Advertising Advertising and Design Armstrong Beech Marketing

Branding considerations when commissioning a logo

An excellent article on branding from Mark at Yee-ha! Design & Brand Communications. 

A few things to think about when commissioning a logo…

Use a professional graphic designer that specialises in identity. You will then
get a logo that is unique to you, your business, product or services and be
relevant to your target audience and existing customers.

Your logo will be created and provided to you in various file formats so it
can be reproduced consistently on all medias. (From signage, embroidery
on uniforms, websites, business cards, exhibition stands, sales literature,
vehicle livery, etc.)

When you brief your designer:

Categories
Advertising and Design Email

How to get the best results when sending Email Newsletters

Glance through these bulleted headers and think about whether these points are being discussed in your business. If you have a team who prepares your company’s emails for you, are you receiving regular statistics to show the comparative open rate, click through rate, bounce rate and opt out rate? If not, why not? It’s so easy when using an email house. And it’s great value for money.I’d be happy to recommend the company I’m using. Just email me here.
What are your objectives from sending your newsletter?
It’s all about permission You need to have permission to add someone to your data base to receive your newsletter. Meeting them over breakfast and having a chat doesn’t count! My article on networking may be of interest to you…
Why should anyone sign up to receive your newsletter – what’s in it for them?
Planning: Have you completed your marketing calendar for the remainder of the year? I’ve got a ‘template’ here for you if it helps.
Design/Content/Style/which font to use?
What order are emails read?
Create a check list:
Sending through your own email system or using an email provider?
How often to send and when
Mobile email reading:
Headline & whose email should it come from?
Integration:
Who is reading your emails?
What are good open rates for emails?
Does it matter if your email is actually read?
Unsubscribes
Test and Measure.
If I can be of any help do get in touch, or you might like to consider my Email Half Day programme. More information on my website.

Categories
Advertising Advertising and Design Armstrong Beech Marketing Brand

Nescafe The first of the new product placement adverts

Feb 28th 2011

Have you noticed the first of the new product placements on British TV?  Nescafe has reportedly paid £100K for one of its coffee machines to sit on a counter in the kitchen of ITV1’s This Morning for the next three months. It just sits on the back counter – take a look  for yourself    

Nescafe has handed over £100,000 for the privilege of having its Dolce Gusto machine placed in the kitchen area of the day time show’s set.

The three-month deal started this morning – on the first day possible following the relaxation of advertising rules.

There was speculation before broadcast that the hosts, Holly Willoughby and Philip Schofield, would use the machine to prepare cappuccinos for themselves or their guests.

But as it turned out, the machine featured only in the background of the show’s cooking segment, and was not mentioned by the presenters.

The coffee maker was placed directly behind chef Phil Vickery and was visible only intermittently during his brief slot.

Ofcom, the broadcasting watchdog, announced in December that product placement would be allowed on British television from the end of this month.

ITV is the obvious candidate to lead the way: it was the first network ever to air an advertisement when it broadcast a commercial for SR toothpaste in 1955.

The network is now in talks with several other companies about further deals. Industry experts believe product placement could one day be worth as much as £50m a year to ITV alone.

Under the new rules, placements must be editorially justified and must not feature gambling, alcohol, tobacco, junk food, medicine or baby milk.

They are also banned on all children’s, news, current affairs and religious programmes, and broadcasters must display a “P” logo at the start of programmes and containing placements during ad breaks.

Critics are concerned that product placement, combined with the longer six-minute commercial breaks permitted last Monday, will mean viewers are “bombarded” with adverts.

David Turtle, of Mediawatch-UK, said: “We’re amazed that Ofcom has gone ahead with this proposal”.

Nestle, the owner of Nescafe, said the deal with ITV provided the “perfect opportunity to connect with sociable people who enjoy good coffee”.

by Heidi Blake