The following articles all relate to the new regulations which came into force on 1st March 2011 governing both your website and your use of social media
Feb 28th 2011
Have you noticed the first of the new product placements on British TV? Nescafe has reportedly paid £100K for one of its coffee machines to sit on a counter in the kitchen of ITV1’s This Morning for the next three months. It just sits on the back counter – take a look for yourself
Nescafe has handed over £100,000 for the privilege of having its Dolce Gusto machine placed in the kitchen area of the day time show’s set.
The three-month deal started this morning – on the first day possible following the relaxation of advertising rules.
There was speculation before broadcast that the hosts, Holly Willoughby and Philip Schofield, would use the machine to prepare cappuccinos for themselves or their guests.
But as it turned out, the machine featured only in the background of the show’s cooking segment, and was not mentioned by the presenters.
The coffee maker was placed directly behind chef Phil Vickery and was visible only intermittently during his brief slot.
Ofcom, the broadcasting watchdog, announced in December that product placement would be allowed on British television from the end of this month.
ITV is the obvious candidate to lead the way: it was the first network ever to air an advertisement when it broadcast a commercial for SR toothpaste in 1955.
The network is now in talks with several other companies about further deals. Industry experts believe product placement could one day be worth as much as £50m a year to ITV alone.
Under the new rules, placements must be editorially justified and must not feature gambling, alcohol, tobacco, junk food, medicine or baby milk.
They are also banned on all children’s, news, current affairs and religious programmes, and broadcasters must display a “P” logo at the start of programmes and containing placements during ad breaks.
Critics are concerned that product placement, combined with the longer six-minute commercial breaks permitted last Monday, will mean viewers are “bombarded” with adverts.
David Turtle, of Mediawatch-UK, said: “We’re amazed that Ofcom has gone ahead with this proposal”.
Nestle, the owner of Nescafe, said the deal with ITV provided the “perfect opportunity to connect with sociable people who enjoy good coffee”.
by Heidi Blake
All about FeedFlare
FeedFlare allows publishers to easily build “interactivity” into the content they create, making it simple for subscribers to tag, email or share their content with others. Publishers can include a variety of services including a live display of the number of comments to each post, the ability to email the author directly and show the number of blogs that link to their item. Publishers can choose to include FeedFlare within the feed itself as well as on their blog or site.
To be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader, create a desire for your product or service and cause your prospect to take positive action.
An effective sales letter, not surprisingly, achieves the same objectives as an effective salesperson and just as there are certain mistakes a salesperson wants to be sure to avoid in the selling process, the same holds true for the writer of sales letters.
So today I present Five Deadly Sales Letter Mistakes. Eliminate one or more of the common blunders described here and it’s a good bet your response rates will improve.
Deadly Sales Letter Mistake # 1 — Writing Your Letter For the Hundreds or Thousands of People You Will Be Mailing It To Instead of One Special Person. One sure way to generate an apathetic response to your sales letter is to write for the group or list of people you will be mailing it to. Approaching your letter with a “crowd mentality” instead of focusing in on a single, real, living, breathing prospect will greatly impair the ability of your letter to make a genuine connection with the reader. The sales letter is the most personal, one-to-one form of advertising there is. As is often said, it’s the only form of advertising that begins with the word “dear.” So it should read like one person sitting
down writing to one other person.