Twitter and Twitter School
What better way to start again after the summer than a reminder that social media is here to stay and isn’t going anywhere anytime soon!
Hearing Imogen Woodford, Bath’s social media training & consultancy expert again at Box Business Breakfast on Wednesday reminded me about some of the tips surrounding Twitter. If you need some help with your social media, do contact Imogen; she has launched some training sessions with her Twitter School in both Bristol and Bath which you can follow in their entirety or dip into the topics that are relevant. But some are getting booked up already, so do check out…
- Think before you tweet
- You are not in a private room; people are listening
- What goes on line stays on line. There’s a US website which picks up (somehow) all tweets removed by politicians even if up for only a few minutes.
- It can be costly if you get it wrong
- Don’t use Twitter (or any social media for that matter) when you’ve had a drink
- Keep far away from your keyboard when you are cross about something
- You can now check out your analytics on Twitter – go to analytics.twitter.com (don’t go for the paid ads above this site) – to see what effect your tweets are having
- When using a hashtag to categorize Tweets by keywords, do check out the hashtag first to ensure no one else is using it for a completely different cause; really important to consider how they will be received. See also Twitter’s help page
- If you get something wrong, be honest and say so “Tomorrow’s Q&A is cancelled. Bad Idea. Back to the drawing board” has much more resonance than some lame excuse of some inappropriate comments/activity
- You can find content related to your interests here
- Use of .@, also known as dot@, period@. The dot before the @ ‘breaks’ Twitter’s built-in threading (connecting your tweets together). Without it, your tweets beginning with @name won’t show up to all your followers unless they happen to follow both you and the person you are replying to. But it’s not suggested to use it all the time; ask yourself “do I want all my followers to see this” and ‘dot’ accordingly, or not! But of course anyone going to your own profile will see all your tweets, irrespective of the .@ use
- The only way to ensure a tweet is truly private is to DM (direct message) someone.
Content across your business Social Media
I still like the ‘rule of threes’ I’ve worked with over the years
- The largest chunk about you and your business, what you do, who for and how you help solve their problems. It is key to keep this focussed so people do understand your business and what you do.
- A smaller chunk with offers
- And lastly another smaller chunk about random content that will sustain interest. Otherwise you can find that people will just switch off, especially if you adopt a ‘shouting’ mode of ‘buy me, buy me’.
My favourite mnemonic: S H I T which applies all through business, but really importantly in sales and through social media. No, I’m not swearing at you; it stands for
SINCERITY, HONESTY, INTEGRITY AND TRUST
The 5 Stages of a PR Disaster
Beautifully sketched by Tom Fishburne of marketoonist.com.