Pinterest has new rules for how brands should conduct themselves
The Federal Trade Commission recently chimed into the social media marketing conversation, and businesses now need to watch their step
Not being an expert on or a user of Pinterest, I thought I would post this blog for those of you who were:
This was the issue the FTC had with Cole Haan following a campaign they had run to win $1,000.
“We believe that participants’ pins featuring Cole Haan products were endorsements of the Cole Haan products, and the fact that the pins were incentivized by the opportunity to win a $1000 shopping spree would not reasonably be expected by consumers who saw the pins. Moreover, we were concerned that Cole Haan did not instruct contestants to label their pins and Pinterest boards to make it clear that they had pinned Cole Haan products as part of a contest”
Read the article here