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Experience the power of a Bookbook

Experience the power of a Bookbook

IKEA Channels Apple in a hilarious ad for its new catalogue ‘Bookbook’

This is just very funny.   It looks so simple but I wonder how many hours it took and how many professionals were involved  to put this together.
Enjoy!
IKEA Channels Apple in a Hilarious Ad for Its New Catalog ‘Bookbook’