10 top tips on how to write effective subject lines
Another great post from Andy Owen of Copycat, with tips on getting the best from the subject lines you choose in your email marketing.
Lots of pitfalls to avoid of course, and Andy’s slightly acerbic wit creates some great imagery in his article.
A few key pointers from his article to mention:
- Getting your emails opened is now one of the most difficult challenges in contemporary communication. In the UK, for example, average opening rates for emails is now under 10% for the first time – and these numbers are still dropping……. That’s nine out of ten emails don’t even get opened, let alone read. Staggering, isn’t it?
- What makes us open one email over another? We look at the sender’s name and the subject line – if the subject line is interesting and relevant, that also will give the email a stay of execution.
- Keep your subject line to 50 characters or less, including spaces.
- Avoid the words ‘Help’, ‘Percent off’, and ‘Reminder’ – and interesting example of ‘Free’ in a test/measure situation.
- Do not use CAPITAL letters or exclamation marks.
- Benefits to the reader, curiosity and fear are also important to consider. We know that fear of loss is always more powerful than the promise of gain, so using this proven technique can also be very effective. Something
like this: ‘Only 17 tickets left to see XXXX ’.