Is your marketing plan ready for a mobile future?
Great article from Susie Parker (Nov 2013) who is Digital Marketing Manager at Business West. I’m delighted to be a Growth Coach with Business West on their GrowthAccelerator programmes as well as the Ready4Business programme for start ups. See the about page on my website. I’ve just had my own WordPress site changed to a ‘responsive’ theme so that it will be easier to read from a mobile. Effectively, the right hand side bar will move down to appear below the text. This stops a reader having to scroll from side to side to read the text.
There’s no denying the statistics which show that we have entered a mobile future which is set to grow. Many believe that 2009 to 2012 was the era for social media, and that now, 2013 to 2015 heralds a new era driven by mobile.
Latest stats and forecasts for the year ahead from the IDC provide serious food for thought for our future marketing planning and the technological developments required to support a mobile marketing strategy.
Read the rest of the article here