Categories
Internet Marketing/Social Media

Five Ways To Fail In Your Multilingual Search Engine Marketing

Good article by Ian Harris

Multilingual search marketing is a service offered by many agencies, but done correctly by few with most practising outdated methods and taking a wholly flawed approach.

Throughout my career, firstly as Chief Technical Officer at a major web localisation company and now as CEO and founder of the UK’s leading multilingual search marketing company, Search Laboratory, I’ve encountered numerous international campaigns that are doomed from the off-set due to fundamental flaws.

So that those businesses selling online to foreign markets are aware of just what causes their global search marketing to be unsuccessful I’ve listed five sure-fire ways to ensure your multilingual search campaigns will fail:

Read the article here

Categories
Advertising Brand Copywriting Marketing

Psychology of colour – why marketers choose certain colours

Psychology of colour – why marketers choose certain colours

An interesting article by Kevin Allen on The Psychology of Colour:
“It’s no secret that different colours evoke different emotions in us, and that marketers have been taking advantage of this for years.
But which colours spur which emotions?
Perhaps most notably, it is said that red stimulates the appetite. That’s why the colour is so prevalent with national food chains like McDonald’s, Pizza Hut, KFC, Wendy’s, Popeye’s and Chipotle.
Blue, meanwhile, is the colour most preferred by men, and corporations often use it because it is thought to be productive and not invasive.
These and other colour-related insights can be found in this Infographic from CertaPro Painters”
For the rest of Kevin Allen’s article, please click here
 
 
 
 

Categories
Leadership/Management Trust

Trust in Business – who needs it?

Trust in Business – who needs it?
was the title of an excellent lecture given by Ian Powell, Chairman and Senior Partner, PricewaterhouseCoopers LLP as part of the Distinguished Executive Address Series at UWE in February which I attended along with Sue Stockley from 3 in Partnership Ltd.
It is clear that the current implications of trust across business, government, BBC, NHS, Church, even our food are huge. Society can’t function without trust, which takes decades to build and seconds to lose. Common understanding is founded on trust; it’s the most powerful asset.  Trust can impact throughout the company and is absolutely critical to the economy and prosperity. It can’t be bought or sold. You have to earn trust through consistent behaviour.  Small things set the tone – pretence won’t do – gaps will be exposed.
More and more actions must be accounted for to millions of people and behaviours need to demonstrate trust.  Businesses must display clear communication so as to eliminate any doubts.
At the 13th annual Edelman ‘Trust’ barometer meeting in Davos, having surveyed more than 31,000 respondents in 26 markets around the world, measuring their trust in institutions, industries and leaders, the results showed just 17% trusted in business, 16% in government and 22% in non-governmental organizations (NGOs).
This slide shares gives you the results for Trust in Financial Services and suggests 16 Attributes to build trust

And what about legal enforcements?  The UK has probably the highest regulations in international trading but this then sometimes comes ‘at a cost’.  Professional businesses account for 8% of the UK economy,  with the area around the City of London full of professionals.  The legal system in the UK is viewed by many as the best in the world, with many contracts running under English law and many Russian oligarchs choosing to fight legal issues in London!
Mr Powell then spoke about trust and ethics within PWC  –  some 200,000 staff across offices in 776 locations in 158 countries (according to Google)
Their mantra includes from their code of contact includes

  • Acting professionally.
  • Doing business with integrity.
  •  Upholding our clients’ reputations as well as our own.
  • Treating people and the environment with respect.
  • Acting in a socially responsible manner.
  • Working together and thinking about the way we work.
  • Considering the ethical dimensions of our actions.

Summary of their ethics questions
1. Is it against PwC or professional standards?
2. Does it feel right?
3. Is it legal?
4. Will it reflect negatively on you or PwC?
5. Who else could be affected by this (others in PwC, clients, you, etc.)?
6. Would you be embarrassed if others knew you took this course of action?
7. Is there an alternative action that does not pose an ethical conflict?
8. How would it look in the newspapers?
9. What would a reasonable person think?
10. Can you sleep at night?
Growth is an important business issue for them – seen as the key for the retention and development of talent.   They receive 30,000 enquiries p.a. for their graduate programme, interview 7,000 and employ 1,200 graduates p.a.   Several of the graduates are now gaining their experience in parts of Eastern Europe or Middle East where there continues to be 25% growth.  In addition, in line with their aim to ensure the future of diversity within recruitment, they now employ 100 school leavers with good ‘A’ level grades who will be given exactly the same opportunities as graduates after training.
Sue and I both came away from the lecture full of Mr Powell’s ethos in business.
And, I think my favourite mnemonic  sits rather well here…..
S  – H – I – T   Sincerity, Honesty, Integrity and Trust
 
 
 

Categories
Communications

Secrets to becoming a powerful communicator

A good article below from Brian Tracy…..  So often, still, communication, lack of it or tone of voice directly or on email is one of the biggest causes for grumbles and unhappiness in businesss
“””Did you know that your ability to communicate effectively with others will do more to make you successful than any other skill that you can develop?
Nearly 85% of what you accomplish in your career and in your personal life will be determined by how well you can get your message across, how capable you are of inspiring other people to take action on your ideas and recommendations.
Once you’re able to master the skill of powerful communication, you’ll be living a life full of unlimited happiness. Imagine being able to express yourself openly and honestly to the degree in which others are influenced to do something because of what you have to say and HOW you say it.
Even if you are limited in education, experience or intelligence, being able to communicate effectively with others is the most powerful, un-limiting success tool you could ever have.
Nearly 99% of all of the difficulties between human beings, and within organizations are caused by breakdowns in the communication process. Either people do not say what they mean clearly enough, or other people do not receive the message that was sent in the form in which it was intended.
The good news is that effective communication is a learned skill.
Read the rest of the article…. 

Categories
Internet Marketing/Social Media Uncategorized Video Website

5 Stats You Need to Know About Online Video Marketing [Infographic]

Neat infograhic

by  Jesse Noyes in Content Marketing

The infographic comes courtesy of Brainshark, Inc., the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. You can thank Brendan Cournoyer, Brainshark’s content marketing manager, for the post below.It’s no secret that online video has become one of the hottest trends in content marketing.But it’s not just that video is big right now – it’s that it’s getting bigger. Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. As a result, online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey.

Want more proof? Here are five statistics to know about online video marketing:
 
Categories
Random

Conceptual Art in Hong Kong – a rubber duck!

My husband is currently in Hong Kong and this week sent this blog which seemed just a tad out of character, perhaps?
“Having gone from the coldest winter/spring in the UK for some years, I have now experienced the coldest May day in Hong Kong for over 100 years, apparently, with a temperature of 15 degrees. Amidst the brollies and anoraks, there appeared in Victoria Harbour a giant rubber duck, and it is amazing how this has lifted the spirits of the Hong Kong residents. It is moored quite close to the cruise terminal, and is apparently a piece of conceptual art. Its designer, a Dutchman, is delighted with the reception it has received, and is no doubt enjoying some of the profits made by the sale of small rubber ducks, rubber duck mugs, T-shirts, etc., that have now graced the stalls of the Harbour City shopping mall. It was towed in quite choppy waters to its destination, and there were fears it might break loose (that would have caused havoc in the shipping lanes), but it made it, and if you go to http://www.youtube.com/watch?v=gRxQ61hbzBs you can watch its progress. In fact, they seem to have gone mad here with large pieces of art; there is a bouncy castle in the form of Stonehenge which I must go and experience sometime.”
Rubber Duck Project 2013 Hong Kong Tour
Hong Kong [Tsim Sha Tsui] Victoria Harbour May 2 – Jun 9
 

Categories
Article writing Communications Copywriting Website

The pronouns you use on your website matter

The pronouns you use on your website matter

I enjoyed this article by Graham Jones, internet psychologist. My clients will know I’m often ‘going on’ about pointing out the benefits  of your service or product for your reader (WIIFM), how you’re going to solve the reader’s problem, so your copy HAS to be all about the reader.  Still though many many website are all about the ‘author’ instead of about the reader.   Is yours?  check it out now.   And if your website is starting with “Welcome to my website”  call for help immediately!

I love me phrase handwritten on the school blackboard
“You matter; not just you, personally, but the word “you”. It is significant. Yet much of the Internet uses “we”. “We do this”, “we do that” are the kind of phrases you see all over the web. Indeed you might think that the Internet is weed all over.
Focusing on you visitor or customer is a well-worn mantra, of course. We all know that we do better if we focus on their needs. Oh bother, let’s write that again: you know that you do better when you focus on their needs. See, that’s different?”              3rd May 2013  By
Read the whole article here
 
Categories
Leadership/Management

5 Management Secrets I Learned From my Dog


I enjoyed this article from Ryan Holmes, CEO of HootSuite:
“Twelve years ago, I adopted my dog Mika from a shelter. She’s a big brown and black Rottweiler-cross; a mutt with a stubborn streak—who’s also my best friend. My life has changed significantly over the last few years, but Mika has been the one constant pillar through it all. No matter how exhausted I come home from yet another business trip, Mika greets me at the door with enthusiasm. She comes to work with me every day and sits (or sleeps) by my desk through every meeting I have. When I walk around the office, my employees will often see Mika before they see me, because she is always by my side. Through her, I’ve learned the merits of unconditional love. I’ve also picked up a few important lessons in work and life. Here are five that apply to working better:”
Read the article here