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Is the Marketing Campaign Dead?

Challenging article by Hubspot’s Mike Volpe…
… “My blood curdles every time I hear someone talk about doing a ‘social media campaign’ or ‘blog campaign.’ Blogs and social media behave like compound interest, so if you treat them like ‘campaigns,’ you lose all the benefits. Marketers should be permanently creating, optimizing, promoting, converting, and analyzing.”   ……
“Stop the madness of coming up with an entirely new theme and creative concept every three months. Start having a long-term view of your brand, message, and voice — and what value your company can add to your industry. Stop blasting and interrupting people with advertisements about  you. Start being helpful . Start listening. Start communicating. Start publishing. Stop advertising. Start marketing”
Read the article here