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Armstrong Beech Marketing Customer Feedback

The Value of the 'Thank you' and good feed back

The Value of the thank you/good feedback
I received a great email from Lou Fletcher, of Piccolo Property in Salisbury: “I love receiving your emails – they constantly remind me of all the things I *will* do when I can magic up some more hours in the day! Good tip about picking up the phone – you’re right – it is good to talk”!  

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Armstrong Beech Marketing Email

Your Email Signature

Your Email Signature
One of my bête noirs is to receive an email from someone without all their contact details. The usual suspects are of course mandatory –

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Advertising and Design Armstrong Beech Marketing Brand Marketing

The Basics of Branding

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company.

By John Williams

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

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Armstrong Beech Marketing Customer Journey Customer Loyalty Marketing

The "Wow" Factor – have you got it?

Turning a customer with a complaint into one of your biggest fans:
The Wow Factor-have you got it?
Things do go wrong and most people are reasonable if a complaint is handled well. Handle it
really well and you have a fan for life.
When working in the mobile ‘phone industry, many things were out of our control and
sometimes things did go wrong but I never lost a customer because of it and instead they
always became my most loyal customers. Why? I told them how it was; what we were doing about it; kept in touch with them and eventually sorted it.   

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Advertising Armstrong Beech Marketing Brand Music Olympic & Jubilee Random

London 2012 Limited Edition Mini's unique tribute to Team GB

Fresh from recording all 205 National Anthems to be played at this summer’s games, the London Philharmonic Orchestra has teamed up with MINI for one more performance. All stand please for conductor Gareth Newman and the London 2012 Limited Edition MINI’s unique tribute to Team GB.

Click here

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Advertising Armstrong Beech Marketing Video

Video on Demand – new information from CAP

Committee of Advertising Practice news update CAP News

Video on Demand (VOD) a difference a note makes

17 August 2012

It’s been two years since the ASA was designated by Ofcom to co-regulate advertising included within notifiable on-demand programme services, or video-on-demand (VOD) services as they’re more commonly known. Advertising in VOD services was already subject to the CAP Code by then, and marketers bore the primary responsibility for ensuring that their advertising complied with the CAP Code. What changed in late July 2010 was that a new set of rules, derived from the Communications Act 2003 (as amended), became the responsibility of the ASA to enforce – and they were to be enforced against VOD service providers. 

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Armstrong Beech Marketing Leadership/Management

Buying the thing your project truly needs

Buying the thing your project truly needs. Another great blog from Seth Godin

“In our commercial culture, it’s easy to buy just about anything—except the things you really need.

Like a decision. (And the confidence to execute on it.)

Grace.

Persistence.

And one hundred other things that are valuable precisely because they can’t be bought, can’t be outsourced and don’t appear precisely when needed”