Armstrong Beech Marketing Marketing Presentations/Words

Who loves presenting? (part 2)

The second of a two-part article on presentations:
Last time we looked at: Read Part 1 again –

1.  Understanding your audience and make a connection with them
2. Understanding the defined objective
3. Too much data? – less is more – try and keep to 3 points 
4. Writing your presentation

Now to continue: 

 5. Excite your audience

  • Be confident
  • think about your beginning and end. Don’t leave it to inspiration on the wing. 
  • How can you excite? 
  • Confidence issues? practise and practise and master the art of deep breathing

If you’re presenting to a larger audience in a large room, then you need to check out the room first, pillars, sight lines, lights, microphone etc.  

 6. Death by Power Point

  • more than 300 million people use PowerPoint in the world (that is a scary statistic!
  • Only use to visualise your ideas
  • create key points. Use to impress
  • Make eye contact with audience and never read from a slide
  • It must never be a data dump. Never have a slide which you have to preface with ‘I know this next slide is hard to read….. 3 – 4 lines per slide
  • Try alternatives – have you played with Prezi yet?
  • Including a slide specific to your audience would be great, eg if they are a particular football team fan, other sport, interest, incorporate that slide somewhere relevantly into your presentation.
  • Always have a copy of your notes on paper. Just in case!

Aim to produce a presentation that makes yours stand out from all the rest and one that people will remember after the event.

 7. Wrap Up

  • “Just to recap, I told you at the beginning that …; then we looked at YY and ZZ” 
  • Collect questions as you go through the presentation and answer at the end
  • If you’re asked about the competition, take great care. Never ever ‘diss’ the competition, rather reinforce your company’s benefits over your competitor’s offerings (you have done your competitor analysis, haven’t you)?. 
  • If a sales pitch, then a good way to end is “What, if anything, would prevent you from taking the next step with me right now?” – promotes conversation
  • Repetition and reinforcement if necessary. Let’s quickly review….
  • Thank for their time and for listening. Invite questions