Armstrong Beech Marketing Marketing Presentations/Words

Hands up those who love presenting!

 Hands up those who love presenting!

If we think about it, the word ‘presenting’ covers giving a seminar/talking to a room full of people, to colleagues, to your boss, at an interview and so many different scenarios both in business and one’s personal life.

Here are a few pointers to ensure you’re on track:

1. Understand your audience and make a connection with them

  • who will be there? 
  • what do they really want from you? 
  • why are they participating? typically you have 3 types of listeners
    • those really eager to learn/take notes and for whom this is important
    • those who sit back and watch a slide show and enjoy the coffee and chat
    • those there under duress – they’ve been told to attend!
  • you will need to establish credibility and the right environment 
  • how long have you got?
  • what will the audience be looking for?
  • likely objections – think them through.
  • dress appropriately. 

2. Understand the defined objective

  • what’s the purpose of your presentation?
  • what do you want from it?
  • what’s in it for the listener?
  • work from defined objectives 

3. Too much data? – less is more – try and keep to 3 points 

  • I’m here because (egI want you to purchase my xxxxx)
  • The benefit for you is that it will save you £…..
  • You then explain your structure and that you will be covering:
    • how it will increase XXX 
    • reduce YYY
    • create happier customers
  • Why 3?   -memory and impact – the brain learns through repetition, and layering. 
  • Add some stop slides so the audience can see where you’ve moved on to the next section

4. Writing your presentation

  • Start with the end, what you want to achieve, the action/closing/what/why/how?
  • Then 3 headlines titles of what you need to talk about to achieve your action 
  • Three critical messages
  • The main body x 3
  • Your opening words, directions, theme purpose

You may be interested in the 13-box structure by Eugene Moreau – You will also want to tap into the ’emotional sell’ stressing the benefits of your product or service.

 Next time Part 2!

Call now on 01225 869 240 or 07789 778 335

Debbie Newman turns your business vision and ambition into a profitable marketing strategy and is also a qualified coach & mentor.  Works mostly in Bath, Bristol, Wiltshire, Gloucester, Somerset, Dorset and Oxfordshire