“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of education derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race” Calvin Coolidge, 30th US President 1872-1933.
Marketing is an ongoing process without a beginning or end;
persistence is key!