“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of education derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race”                   Calvin Coolidge, 30th US President 1872-1933.

Marketing is an ongoing process without a beginning or end;
persistence is key! 


Mind & Memory

This is part of a fortnightly ‘thought’ sent by George Raynault, a Canadian and who was the business brain behind Weekenders.  I had the privilege to attend a number of leadership training sessions with George which were quite amazing.   If you like this you can just sign up to receive your own from the URL below on his Mental Doodle website.

My Hamburgers Doodle (# 270) got lots of comment yet is really just basic communications.
So here’s a basic on Mind & Memory.
First: Vitamin D and Magnesium are absolutely necessary.
You’re almost always missing adequate amounts in your body.
This significantly affects your memory /recall /thinking abilities.
Here is how to easily memorize almost anything.
Let’s make a shopping list:
Mentally create-by-visualization a stack of the items you want to buy.
Create this one right now and later recall this visual list, to see how easily this works.
* First picture a jar of Peanut Butter (you have to actually do this for it to work!)
* On top of that jar ‘stack’ a can of beans (Make sure you are ‘seeing‘ these)
* On top of the beans see a box of tissues
     (Now re-view in-your-mind what you have ‘stacked’ so far)
* On the box of tissues place dishwashing liquid
Once again, Mentally re-view the stack, and that’s all you have to do.
You can add many, many items provided you ‘see’ each one and it’s stacked on the previous one.
Another very effective way is to link one of your senses to the memorization.
Liberal use of a particular smell (perfume /cologne), but only while learning a particular thing.
To recall easily re-apply that exact smell and it will trigger that exact memory.
Or touch your elbow (or knee) with your thumb while learning and again to recall.
These actually work.
These are Related:
# 56 Headaches113 Success138 Brain Food181 Problem Solving #2189 Twin
245 Go Fishing272 Make a Note284 Out of Sight…
295 others here


Authentic Marketing

“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.”
Philip Kotler on a Key Ingredient to Satisfying Customers

Coaching Marketing

High Growth Coach with Business West

Delighted to be working with businesses in the South West of the UK under the High Growth scheme.
If you’re an established business with a £1M plus turnover and ambitious to grow OR If you’re a Start up within your first year with realistic ambitions to achieve between £500K and £1M in the first three years, then you could be eligible for some funding with your marketing – two days FOC and up to 8 further days 50% funded.
I have a PDF with more info and eligibility criteria if you’d like to email me at and mark subject “High Growth”   Thanks

Communications Marketing Seth Godin

Whose job is "marketing" in your office?

From my newsletter 25th May 2012
Just the people with marketing in their job title or ????
What about the person answering your calls – the first contact with your clients and prospects.  First impressions, good call handling all very important. And the first contact in your office for visitors.  Certainly part of marketing.  And it’s at this initial point it is SO easy to enquire ‘may I ask whether you were recommended to us or xxxxx” This information is absolutely critical to focus efforts and test and measure expenditure on promotions.
Then how the call is handled, the enquiry dealt with, the information sent back to client/prospect. That’s all critical too in the customer journey.  

Armstrong Beech Marketing Olympic & Jubilee

Olympic Torch in Bradford on Avon on 22/5

The Olympic spirit along with the torch certainly came to Bradford<v:shapetype id="_x0000_t75"
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Olympic Flame in BoA 22 May 2012
on Tuesday at 1427 or thereabouts.  I hadn’t realised the number
of sponsor-mobiles that accompany the runner, not to mention
the police and the council officials out on the streets.
Quite an operation.


But well done to John Potter, Mayor of Bradford and his team for inviting the Flame to Bradford.

Picture courtesy of Jonelle Daniels, from Iford (mine was rubbish!) 


LinkedIn Marketing

Which Groups have you joined in LinkedIn?

Think laterally, so not just those connected with your profession or industry, but also those who work in the same target market as you but in a different segment, and those who can recommend business to you.  Use your expertise in your profession to be seen and heard.

Expert / Ology Marketing

Being considered as the expert

My newsletter 11th May 2012
As a professional you need to communicate your expertise.  This includes giving talks, writing articles and holding seminars as well as using the hugely valuable forum on social media, whereby answering questions and participating in a discussion gives you a great platform to be seen and heard – giving (quality) information.

  • People buy people – they always have and they always will; the key to building a customer base is to attract people to YOU.  Use educational marketing to eliminate fear and distrust. Use coaching skills to develop your power of questioning.
  •  You need to position yourself as a leader – show that you are the expert and have the ‘ology’; those of us of a ‘certain age’ may remember those wonderful BT TV ads with Maureen Lipman?  
Armstrong Beech Marketing Presentations/Words

INSPIRE your audience: 7 Keys to Influential Presentations

Carmine Gallo, Communications Skills Coach, Keynote Speaker, Author of Fire Them Up!

The majority of presentations are dull, boring and confusing. But they do not have to be. Your presentations can stand apart, inspiring your audiences and persuading them to take a desired action. You can acquire the ability to inspire, influence and electrify your listeners, if you master the language of motivation.