7. Sales Acceleration
- If you’ve got a meeting with a new client, see what you can learn about them – do you share any connections? What are their hobbies or interests? Show that you’ve done your homework.
- With existing customers/clients, see who they know and ask for a referral if appropriate.
- You could search for people in your prospect’s company who are not involved directly in what you do. If they are a 2nd degree contact, ask for a referral and this is where trusted relationships count for a lot. You could forward your contact an email asking him/her to on-forward it to your ‘wanted’ contact with a request that they call/email you. If such a request for contact came from a few sources, then it would be powerful – too many and annoying, though!)
- If you have a really good solution/referral to a true ‘friend of a friend’ then it’s a win-win.
If you are running a business within one hour’s drive of UK BA15 2 , and need some support in getting your LinkedIn started, why not use my ‘Getting Started on Linked In’ service – see the Armstrong Beech Marketing website on the right under ‘Marketing Projects’.