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Armstrong Beech Marketing

DMA (Direct Marketing Association) Updates Codes of Practice

In June,  the latest DMA code of practice was released, relating to email marketing.  It has been updated to include the new requirements defined by the new Data and Cookie laws introduced in the UK recently. These laws were introduced to be in line with the increased EU privacy laws.  The link here takes you to a good summary I’ve found with a link to the whole article if needed .