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Direct Mail & Print Marketing

The Truth about Solus Door Drops

Excellent article from The Letterbox Consultancy which is absolutely true – I can confirm from bitter experience, despite taking references from a national charity about the company concerned prior to commissioning the work.

The Truth About Solus Door Drops

If you are seeking solus door drop activity at £40.00 per 1,000 (or less!), don’t call us until you’ve taken time to read the following:

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LinkedIn Marketing

New Year Marketing Actions

10 Easy wins for the New Year Who loves your business more than you?  Answer: No-one. No-one will ever love your business as much as its owner. Do remember that when delegating your marketing within your company and /or if it’s up to you to ‘do’ the marketing.  How much time are you going to allocate yourself each day /week to spend on marketing and all that makes up this wonderful word?

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Armstrong Beech Marketing LinkedIn Social Media

LinkedIn tips to get you started – and finally…

Be patient and take the long-term approach
Try to keep the same tone when you leave messages as this will be your ‘voice’.  Whilst you don’t want to waffle, you also don’t want to sound curt. Follow new groups first before you contribute, so you get the feel of the group etc.
Be constant – try to allocate some time daily and keep to that.  Half an hour would be great, particularly when starting, as there’s a lot to do and learn.
Don’t just ‘broadcast’ your offers; LinkedIn, as with all Social Media, is about building relationships. Therefore consider following this ‘rule of threes’:

  • one message about your business but not a ‘sales’ message.
  • the next about something relevant in the industry, eg accountant and budget; new industry guidelines in XXX; etc.
  • something personal about you/your business colleagues;/ something random, but always professional. This keeps the interest.    If you are ONLY in ‘broadcast’ mode, you’ll soon be ‘hidden’ from view more than you’re read.

I hope this has been helpful.   Here’s LinkedIn’s own link to its learning pages: http://learn.linkedin.com/training/                                        
 Debbie Newman
Armstrong Beech Marketing
www.armstrongbeech.co.uk
If you are running a business within one hour’s drive of UK BA15 2 , and need some support in getting your LinkedIn started, why not use my ‘Getting Started on Linked In’ service – see the Armstrong Beech Marketing website on the right under ‘Marketing Projects’.
 

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Armstrong Beech Marketing LinkedIn

LinkedIn tips to get you started – 13 – Use the applications

13.  Use its applications…
Go to ‘More’ at top of home page > drop down… or some of the key ones are below ‘experience’ in your profile.

  1. Lots of social networking…
  2. Show, don’t just ‘tell’: Applications give you the chance to show what it is that you do… You can post a power point or keynote presentation (slide share or Google presentations), add a video (slideshare or Google presentations), feed into your blog (word press and blog link) and add PDF files or word documents (box net), announce and RSVP events, conduct polls, share the books you’re reading (Amazon) and Twitter (you can link Twitter to your Linked In account – really useful. Currently this is not poss with Facebook (April 2011)
  3. Believe http://www.jingproject.com good if you want to add a video (free software).  It will allow you to record a 5 minute screen capture as a video.
  4. If you’re running an event, send invitees the link for them to confirm on your LinkedIn event. Again good for SEO etc. and to show others what you are doing.

If you are running a business within one hour’s drive of UK BA15 2 , and need some support in getting your LinkedIn started, why not use my ‘Getting Started on Linked In’ service – see the Armstrong Beech Marketing website on the right under ‘Marketing Projects’.

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Armstrong Beech Marketing LinkedIn

LinkedIn tips to get you started – 11 & 12 – Don't sell overtly and Advertising

11.  Don’t sell overtly and Advertising
1.    Don’t sell overtly

  1. Rather, think about how you can communicate by helping/giving; trying to ‘sell’ won’t help you/your brand on LinkedIn in the long term.
  2. Start a discussion thread about something topical within your industry and to which people will contribute  – see the sort of discussions that attract a good following
  3. Or maybe something challenging!

 2.    Advertising – you can select a ‘pay per click’ option rather like Google Ad words, with the plus that you can be very selective about your target market (not free).
As with everything on LinkedIn, things change all the time, so do check out latest situation with advertising etc.
 
If you are running a business within one hour’s drive of UK BA15 2 , and need some support in getting your LinkedIn started, why not use my ‘Getting Started on Linked In’ service – see the Armstrong Beech Marketing website on the right under ‘Marketing Projects’.
 

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Armstrong Beech Marketing LinkedIn

LinkedIn tips to get you started – 10 – Recommendations

10  Recommendations

  1. Ask for one/two liner recommendations for you/your business-service – explain that you are building your ‘on line’ brand and that if they felt that the work/service you provided for them exceeded their expectations, then you’d really appreciate them writing a brief recommendation on LinkedIn.
  2. You want them to be balanced views giving good endorsements but not too OTT.
  3. These also show up in summary on the weekly LinkedIn update
  4. Personally I always think it looks ‘contrived’ when you see two people recommending each other at the same time! (but that’s only a personal view)
  5. Take time to give recommendations as well
  6. Where someone gives you a reference but doesn’t want their name/ business name attached, it can still go onto your website, but it doesn’t carry the weight if you just put DN or ‘company from Bath’….

If you are running a business within one hour’s drive of UK BA15 2 , and need some support in getting your LinkedIn started, why not use my ‘Getting Started on Linked In’ service – see the Armstrong Beech Marketing website on the right under ‘Marketing Projects’.

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Armstrong Beech Marketing LinkedIn

Linked In tips to get you started – 9 – Check out the Answers

 9. Check out the Answers (Q&A) – go to the More…. tab along the top

  1. If you can offer help and advice to a question it creates a relationship with that one person and also endorses your expertise to everyone else who reads
  2. Answers are linked to your profile
  3. Make sure you give quality information
  4. Especially powerful if you have specialist knowledge in ‘techy’ areas.
  5. If you have an answer which is more fully dealt with on your website or blog, then link to this.
  6. People can vote on answers, which counts towards your ‘expert’ rating
  7. Great forum if you need specific feedback on some research or a topic you’re investigating or you need external expertise?
  8. Even if the person asking the question is the other side of the world, if you’re able to help then that’s great in itself, but also your answer may be viewed by someone in your target area who may become interested in you as a result of your expertise.
  9. Most categories also have a RSS feed which you can set up using the Google RSS reader, so you can be aware of new questions in your area.

If you are running a business within one hour’s drive of UK BA15 2 , and need some support in getting your LinkedIn started, why not use my ‘Getting Started on Linked In’ service – see the Armstrong Beech Marketing website on the right under ‘Marketing Projects’.
 

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Armstrong Beech Marketing LinkedIn

LinkedIn tips to get you started – 8 – Groups

8.   Groups

  1. Find those groups which are relevant to your business – go to the groups directory and search – they may be groups that are alumni, industry, local business groups,
  2. Look for the groups people have joined within your business type and see if they look appropriate; ditto people with whom you work;
  3. Look for groups for the business segments where you want to sell. Join appropriate ones and enter discussions and be seen as the professional.
  4. If you offer a service or product locally, check out the local business/chamber type of groups – such a good and easy way to get your name known locally
  5. Share information to links eg podcasts or if your company is hosting a webinar
  6. When someone invites you to join them on LinkedIn, see to which groups they belong and see if appropriate for you
  7. Join in on the discussions – great way to promote your name out there, but remember this is not a ‘selling medium’ though there’s quite a lot of people out there who don’t seem to understand this concept.  By ‘giving’ information and advice you are promoting yourself without directly ‘selling’.  Keep it brief and to the point. Don’t waffle.
  8. Great place to show your expertise in your field by linking to a ‘white paper’/e-book/article on your website about the very subject under discussion!
  9. BUT when signing up to belong to groups, consider how many emails you want popping into your inbox – daily or weekly?  It’s easy to change though!
  10. If you need ideas/suggestions then this is also a great forum to receive help.
  11. Why not start your own group?

And why If you are running a business within one hour’s drive of UK BA15 2 , and need some support in getting your LinkedIn started, why not use my ‘Getting Started on Linked In’ service – see the Armstrong Beech Marketing website on the right under ‘Marketing Projects’.

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Armstrong Beech Marketing Sales Social Media

Linked In tips to get you started – 7 – Sales Acceleration

 7. Sales Acceleration

  1. If you’ve got a meeting with a new client, see what you can learn about them – do you share any connections? What are their hobbies or interests?   Show that you’ve done your homework.
  2. With existing customers/clients, see who they know and ask for a referral if appropriate.
  3. You could search for people in your prospect’s company who are not involved directly in what you do.  If they are a 2nd degree contact, ask for a referral and this is where trusted relationships count for a lot.  You could forward your contact an email asking him/her to on-forward it to your ‘wanted’ contact with a request that they call/email you.  If such a request for contact came from a few sources, then it would be powerful – too many and annoying, though!)
  4. If you have a really good solution/referral to a true ‘friend of a friend’ then it’s a win-win.

If you are running a business within one hour’s drive of UK BA15 2 , and need some support in getting your LinkedIn started, why not use my ‘Getting Started on Linked In’ service – see the Armstrong Beech Marketing website on the right under ‘Marketing Projects’.

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Armstrong Beech Marketing LinkedIn

LinkedIn tips to get you started – 6 – Who's viewed my profile?

6. Who’s viewed my profile?
a.    Half way down on RH side on home page; some give a person’s details, other’s will just give you the business category, but you can usually click through on that and have a choice of people who may have looked at your profile.
b.    Full details aren’t necessarily available as it depends on individual’s own privacy settings. How did you set up your own settings? Go to Account Settings>right hand side under Privacy Settings > Profile Views > choice of 3.
c.     Ok, so now you know some of the people who have viewed your profile.  What are you going to do to follow up?   Some you’ll know maybe checked you out having just met them; but others maybe new and you have no idea why they’re “looking at you”.  Maybe it’s a mistake, but just in case it’s not, pick up the phone and have a chat if it’s the type of person you’d like to be doing business with.  If you would hate to pick up the phone, send an email, but the power of a conversation on occasions like this is very great.
If you are running a business within one hour’s drive of UK BA15 2 , and need some support in getting your LinkedIn started, why not use my ‘Getting Started on Linked In’ service – see the Armstrong Beech Marketing website on the right under ‘Marketing Projects’.