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The Top 5 Corporate Twitter Disasters of 2012

The Top 5 Corporate Twitter Disasters of 2012

November 20, 2012

2012 has been the year big businesses finally took the big leap toward embracing social media. But it’s also produced some of the most disastrous tweets in corporate Twitter history.
Social media can be an important and inexpensive PR tool for companies, but when used improperly, it can bring about very negative consequences.
Here are 5 of the year’s biggest corporate Twitter blunders, and some thoughts on how the right technology and some basic training could’ve helped:
Readthe whole article with examples here from Ryan Holmes, CEO at HootSuite.  http://www.linkedin.com/today/post/article/20121120210129-2967511-the-top-5-corporate-twitter-disasters-of-2012